In terms of product development, one of the challenges has been to make sure the traditional techniques pass the strict IKEA safety regulations. “After we had incorporated the Jordanian textile techniques into the design we worked together with them to make sure the products would pass IKEA testing at our lab in Älmhult,” says Stina.
Right now, 250 women and refugees have been employed to produce the collection and the team at the IKEA team are anxious to see the result. “We are super happy about how the products turned out and hope that this can be the start of making life better for the woman and refugees involved in Jordan,” says Paulin.
Spurred on by the circumstances in Jordan, our production team worked extra hard to make things happen quickly.
Since the start of the Syrian conflict, Jordan, a country of only 9.5 million people, has received nearly 700,000 refugees. One of the major purposes of placing production in Jordan is to support Jordan’s journey in integrating refugees with locals in the labour market through jobs. We will continue to collaborate with social entrepreneurs as a way of creating long-term and sustainable social change by creating job opportunities.