The work at Mesteshukar ButiQ enables families to earn a proper income, pay for their children’s education and in time become more integrated into society. “Roma children suffer from poverty and are segregated in schools, even though they are not supposed to be by law.” said designer Mikael Axelsson who has been involved since the start of the collection in 2016.
During his two visits, Mikael got to know some of the craftsmen and their families. “I especially think about Alex, the grandson of Zoltan Bojody, a wicker weaver from Viisoara in Cluj. He used to borrow my colouring pencils and draw beside us while we worked. Projects like VÄLGÖRANDE can really make a difference for him and the families, which feels good.”
In addition to the wooden items made in Romania for the VÄLGÖRANDE collection, there are ceramics, handwoven textiles and paper products made by social entrepreneurs in Doi Tung Thailand. The entire collection is set to launch in October 2018 and will be launched in Portugal, Netherlands, UK, Ireland, and Norway.