So lightweight, it can tag along wherever. So smartly designed, it can be assembled in seconds. Such a low price, that countless families have added it to their homes. And yet, despite more than 30 successful years in the IKEA range, the ANTILOP high chair has never quite succeeded in outperforming its longest-running competitor: the comfy lap of a parent, of course!
Al-Futtaim IKEA – the franchisee operating IKEA stores in the UAE, Qatar, Egypt and Oman – recently paid tribute to parents and guardians with a touching campaign that showcases the beauty in everyday moments of parenting; from morning feeds to afternoon snoozes. Entitled “Proudly second best”, the campaign humorously plays on the idea that the physical presence of a parent figure will always be best, even at the expense of IKEA’s top children’s products.