Campaign by Al-Futtaim IKEA

Proudly second best!

A small child sleeps on their mother's chest with an empty cot visible in the background.
A father seated at a dining table feeds a small child in his lap, with an empty highchair visible behind them.
In a bathroom, a mother is seated on a toilet with a small child standing on her lap to reach the tap of the nearby basin. An unused step stool is on the floor nearby.