In practice, that means creating a context for products to meet shifting needs in life at home, without being replaced entirely. It means designing for interchangeable and renewable parts as well as simpler assembly and disassembly.
It's a question that hits close to home for Johan, who has a lot of personal experience with packing, unpacking, and simply making things work in a new home. "For a long time, I would move every two or three years. It teaches you a lot about being smart with your things. You see what lasts, what you need, and what you don't. We can all be better at making choices that make a difference. And at IKEA, with our insights into life at home, we can be better at inspiring and enabling people to live a more sustainable everyday life", says Johan. "Not only do we have an opportunity to take the lead in our industry to make a difference, with the scale we have – we have the responsibility to. I'm honoured to be given this role to help do so."
Johan Ejdemo steps into his role as Design Manager alongside current Design Manager Eva Lilja Löwenhielm on 1 January 2022.