IKEA has teamed up with the World Surf League to better understand the everyday life of people living in sync with the ocean. No sport relies on open waters as much as surfing, and therefore protecting it comes naturally. Established in 1976, World Surf League is the leading sports organisation for surfers and is dedicated to positively impacting the world.
“IKEA knows how to make lives better at home. At the same time, surfers are also concerned with this planet that we all call home. Surfers have an inherent connection to nature, so who better for IKEA to partner with than World Surf League? Though a collaboration may seem like an unlikely pairing, it actually makes a lot of sense,” says James Futcher, Range Development Leader at IKEA.
The aim is to inspire people to join the movement of choosing a more sustainable life. Or, as surfer Kassia Meador simply puts it: high vibes and low impact.
Together with former pro surfers Rob Machado, Kassia Meador, and more than 3,500 other surfers, IKEA has created the KÅSEBERGA collection that address everyday needs of surfers and global challenges of our planet.
Today, there are 370 million people across the world interested in surfing and more than 40 million active surfers. And since the sport, quite naturally, takes place in open waters, surfers are generally passionate about tackling environmental challenges such as reducing plastic pollution in the oceans.