She’s been involved in the project since the start back in 2016. From day one it’s been a close collaboration where the teams have focused on their respective strengths and learned from each other.
“It’s kind of like cooking with someone new – it’s powerful being able do something neither of us would be able to come up with on our own”, says Sara.
While Sonos has contributed with the sound skills, IKEA stands for the home furnishing knowledge and the design direction.
“We knew from the start that we wanted to challenge the traditional high-tech aesthetics”, says IKEA-designer Iina Vuorivirta.
“The lamp-speaker partly springs from the idea of the fireplace – one single piece that spreads warm light as well as sound.
Iina doesn’t hesitate when asked about the biggest challenge from her point of view:
“There are so incredibly many considerations to take into account when working with sound. Our design had to be 100% true to the sound quality Sonos stands for, without any compromises. At the same time, we wanted to create something altogether new.”