The potential of fun and play always takes centre-stage in the development of a toy, and if you ask Jorge, it’s an assignment that can be as tricky as it is fun. Insights and feedback from children tend to be the key that unlocks much in the process. For BLÅVINGAD, it was the panel’s concern for the ocean that sparked ideas that would eventually flow into everything from game and character development to material choices.
“It would be very easy to make a book in different languages about the problem with plastic and trash in the ocean, but here we try to communicate the message in the products, without words. Like in the fishing game”, Jorge explains, referring to a colourful fishing and sorting game in the collection.
“It’s a really fun, simple game all in wood and cardboard, but it has a really important message, without any text: clean the ocean!”