We want to make it easier for customers to acquire, care for and pass on products in circular ways, for instance repairing, reusing, reselling and recycling them. To do this, we need a systemic change which impacts every aspect of what we do: from how and where we meet customers, how and what products and services we develop, to how and what materials we source and how we develop the complete IKEA value chain.
At IKEA, we are committed to design all our products to have circular capabilities from the beginning according to the IKEA Circular Product Design Guide. We aim to use only renewable or recycled materials and to develop circular capabilities in our supply chain. But we cannot do this alone. To get there, we are building new partnerships and cooperation. By working with advocacy, collaboration and business partnerships, we accelerate our transformation into a circular business and support others with theirs.