Sure, I am impressed by how IKEA uses materials in a responsible way. Wood is an important raw material for us, as it’s renewable and an excellent environmental choice, provided that it comes from responsibly managed forests and is sourced in a responsible way. Pine is a typical IKEA wood material, it’s bright, affordable, and fits well with the IKEA expression. Pine will be a key IKEA material for the future too and one that we will continue to use in the best of ways.
For the IKEA food range, we explore many avenues of alternative proteins to complement and eventually transform IKEA range from animal to plant based.
Another aspect we are addressing is carbon black, a pigment colour that is used in plastic material. This pigment cannot be detected in existing recycling process, hence the plastic waste is not recycled but rejected and incinerated instead. We believe in the circular movement where plastic can be recycled rather than incinerated. Hence we are discontinuing the use of carbon black and will work on other pigments to give us dark colours.