At IKEA, we aim to have a world-class level of knowledge of children, their development, and needs. In building knowledge, we increase our confidence in creating and producing products that are both fun and safe.
It is important for us to know how our customers experience and use the products and solutions for children in the home. We have many systems in place for gathering customer feedback on quality and safety. For us, both the perceived risks and the actual risks are important. We want our customers to feel safe, as well as to be safe. From our customers around the world, we also learn about how cultural differences affect the way products are used and experienced.
Regularly, we even involve the children themselves in our product development. We invite them to our so-called Kids Labs, where we are listening carefully to the experts of play. We also have an international online panel with children aged 8-14 that we send questions and tasks every month. All our work together with children is carried out with a set of strict ethical guidelines to safeguard them and their privacy.
In some areas, we need in-depth scientific facts and statistics. In those cases, we are happy to receive support from external test laboratories and evaluation agencies.