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Soft toys for education

11 million children helped since 2003

We’re working toward a world where children living in poverty have more opportunities to create a better future for themselves and their families – and the Soft Toys for Education campaign is a part of making those things possible.

When customers buy a soft toy or children’s book in November and December, the IKEA Foundation donates €1 to Save the Children and UNICEF. This campaign has raised €77 million since 2003 and has helped more than 11 million children in 46 countries get a better education.

Kids designing for a good cause

What happens when a child designs an IKEA product? How do you turn it from a drawing into reality? Come along as our ten winning drawings take the leap from imagination to IKEA stores, and into homes all over the world. We will visit the designers, the specialists and the producers. As we go, you will get a detailed look into into the many steps, the safety measures and precautions – as well as the playfulness – that are involved in the making an IKEA soft toy.

Close up of child’s face smiling.

IKEA Foundation

The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income. 

Learn more about IKEA Foundation

Man in white shirt and off-white cap facing a group of children.

Save the Children

Is the world’s leading independent organisation for children, delivering programmes and improving children’s lives in more than 120 countries worldwide. Working toward a world in which every child attains the right to survival, protection, development and participation. Save the Children’s mission is to inspire breakthroughs in the way the world treats children and  to achieve immediate and lasting change to their lives. 

Learn more about Save the Children

UNICEF coworker kneeling accross from a girl holding a pillow.


Promotes the rights and well-being of every child, in everything they do. Together with its partners, UNICEF works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.


Learn more about UNICEF