IKEA, the world’s leading home furnishing company, today announced it has invested £1.1 million to halve the price of its ‘LEDARE’ LED light bulbs in a bid to help millions of UK consumers save up to a third on their energy bills by using less energy in their homes.
IKEA is campaigning to raise awareness of making the ‘smarter switch to a better bulb’ in order to help families struggling with ever-increasing energy bills, and encourage sustainable living in the home. The announcement comes soon after committing to The Energy Bill Revolution (1), a movement of UK people committed to ensuring warm homes and lower bills for all.
From February 2013, IKEA is halving the price of its LED LEDARE light bulb range, making them the lowest price LED bulbs in the UK, like-for-like, starting from just £3. LED lighting uses 85% less energy than incandescent bulbs and can last up to 20 years – 20 times longer than traditional incandescent bulbs.
With the average house in the UK containing 28 light bulbs and the total annual cost saving of switching one incandescent 40W bulb to a corresponding LED LEDARE bulb from IKEA (2), households could save as much as £117.88 per year.
The latest technology to save money
A recent IKEA survey (3) found that whilst 65% of UK consumers believed their energy bills had increased in the last 12-24 months, 69% didn’t know how much energy LED could save them compared to incandescent bulbs.
Howard Carter, Business Leader for IKEA UK & Ireland, says: “LED is a light revolution. With household electricity bills continuing to rise rapidly and energy consumption increasing, a small LED bulb can have a very big impact on the families expenditure. It uses much less energy than a traditional bulb saving the average family over £100 a year. Building on our belief of offering affordable solutions for a more sustainable life at home, we have made sure our LED prices are the lowest available on the market”.
The IKEA LEDARE range of LED bulbs enables customers to easily change old incandescent bulbs to LED, without the need to change the entire lamp. IKEA offers 12 LED different bulbs adaptable to the standard bulb bases and also includes 72 lamps with LED technology in its range. The company announced last October that it will convert its entire lighting range to LED by 2016, meaning only LED bulbs and LED lamps will be sold in all IKEA stores.
IKEA Group Sustainability Report 2012
The announcement of this new lower price on the LED range has been made just a couple of weeks after the company published its Sustainability Report 2012. In the report IKEA specifies their achievements with regards to its three main priorities; a more sustainable life at home, energy and resources, and people and Communities- and states its commitments for the coming years.
LED is first on the agenda when it comes to company management, as IKEA has committed to change more than one million light sources in the IKEA stores to LED and other energy efficient lighting. This will have a major impact on the energy efficiency of the company. On a global level, the estimated annual energy saving will be approximately 85,000,000kWh, equivalent to running 23,360 homes in the UK for a year.
Clare Rodgers, Deputy Country Manager for IKEA UK & Ireland, states: “IKEA stores in the UK and Ireland attracted about 16 million customers last year. And we believe that even a small percentage of our customers can have a positive impact on the environment, and their pockets! It’s about small, affordable changes, like switching to LED, or buying energy efficient appliances. As a responsible company we believe we have to do our part while helping our customers to do theirs, so that, together we save money and also resources from the planet”.
As part of the commitment to offer affordable solutions for a more sustainable life at home, IKEA offers a wide range of products to help customers to save money while being sustainable. http://www.ikea.com/moresustainablelifeathome
Notes to Editor:
(2) At £4.21 per bulb.
(3) The survey was performed by YouGov for IKEA.
Some tips to live a more sustainable life at home… and save money!
For a more sustainable life in the kitchen try:
• Replacing an old refrigerator or freezer for a more energy efficient appliance. It would maximise your energy and money savings. A new fridge that has been “A+ rated” in Europe can use half the amount of the electricity that a typical 10-year-old fridge needs to do the job.
• Switching your old-fashioned kitchen tap and installing a RINGSKAR tap, which features a flow restrictor to reduce your water consumption by 30% helping you save water and money.
• If you are thinking about changing your hob, then choose an induction hob. Two litres of water can be brought to boil in just five minutes on an induction hob, while it takes as much as 10 minutes on a glass-ceramic hob.
• Approximately 1/3 of global food produced for people is lost or thrown away. Storing food and save money, not throwing it away with the RARITET see through plastic storage containers that can go in the dishwasher, freezer and microwave. These clever products stack, store and measure so you can make the most of your leftovers.
• Installing a RENLIG dishwasher that uses less energy and water than hand washing dishes under running water.
• Maximising loads in washing machines and wash clothes in cold water whenever possible. As much as 85 percent of the energy used to machine-wash clothes goes to heating the water. Use a drying rack or clothesline to save the energy otherwise used during machine drying.
• Recycling three ways, with the RETUR recycling system (when there is no room under the sink) and the RATIONELL waste storing system that lets you separate your recyclables straight away.
For a more sustainable life in the living room try:
• Organising your gadgets, as the more plug switches you have the more electricity you use. Try installing a ANSLUTA six way power supply cord and flip just one switch, saving 10 to 15% of the electricity.
• Using textiles to insulate your windows and door openings. You can hang thick curtains in front of a window or a drafty door – especially in unused rooms or garage entries – to help keep heat inside a room during winter. In summer, use a lightweight curtain to block direct sun while allowing light to filter through.
• Buy a cozy throw, so you can turn down the heating while watching the TV. Just one degree lower on the thermostat will save you up to 5% on your energy bills and reduce CO2 emissions.
• Since many homes lose heat through the floors, area rugs are the unsung heroes of low-cost, quick-fix energy solutions. They also do a good job of making you feel warmer than it is.For a more sustainable life in the bedroom try:
• Set your thermostat a few degrees lower in the winter and a few degrees higher in the summer to save on heating and cooling costs. Add an extra layer to your bedding in winter with the RISP bedding, and to stay cool in the summer use a MYSA quilt that wicks moisture away to keep you cool.
• Installing low energy lighting such as the LEDARE LED range, in a KVART wall spot, so you can read in the knowledge you are keeping your bills low.
IKEA was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.
IKEA is the world’s leading home furnishing retailer with a grand total of 287 IKEA stores in 26 countries/territories that are visited by 655 million people every year. IKEA UK has 18 stores and IKEA Ireland has 1 store. The first IKEA store in the UK was opened in Warrington in 1987.
The IKEA Group has 131,000 co-workers in 41 different countries over four continents. 106,500 in Europe, 16,500 in North America and 8,000 in Asia and Australia. There are 7200 employees currently working at IKEA UK and Ireland organisation.
IKEA has a range of 9,500 different home furnishing products.
Sales for the IKEA Group for the financial year 2011 increased by 6.9 per cent to a total of 24.7 billion Euros compared to 2010.
Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2011 of £1.15 billion.
IKEA had 42million visitors in the UK stores.
Last year, the annual IKEA catalogue was printed in 208 million copies, 59 editions and in 30 languages. In total, the catalogue was read by 400 million people in 41 countries. Ingvar Kamprad penned all the text himself until 1963.
Click here to download the 2013 LED Press dossier
For more information, contact the IKEA team at Cake:
IKEAteam@cakegroup.com or 020 7307 3100.