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Celebrating everyday LGBT+ inclusion

Over the past few years, the world as we know it has been turned upside down; from a global pandemic, political turmoil, the continued impact of climate change, the rising cost of living, and most recently the devastating war in Ukraine, it feels as though we are collectively taking more steps backwards than we are forwards. 

With these many challenges also come the ongoing threats to basic human rights for many marginalised communities, including LGBT+ people. Whilst as a society we have come a long way, during recent months, we have seen huge setbacks to the progress that LGBT+ people and communities have been fighting for over 50* years. 

It’s important – and everyone’s responsibility – to acknowledge that progress isn’t always made, it isn’t easy, it should never be taken for granted, and that we are all capable of supporting the continued work to be done. 

*2022 marks the 50th anniversary of London Pride (the first ever Pride event held in the UK on 1 July 1979) 

Two people hugging and smiling
IKEA Rainbow cake

Say hej! to our limited-edition LGBT+ rainbow cake

This year, we’re elevating our LGBT+ support with the introduction of a limited-edition LGBT+ rainbow cake that you can find in our restaurants* across the UK and Ireland throughout June, from 1st of the month.

*Including our Order & Collection Point in Aberdeen and Swedish Deli at IKEA Hammersmith

100% of profits will be donated to Switchboard LGBT+, one of the UK’s longest running charities serving the LGBT+ community.

Founded in 1974, the charity is a confidential listening and support helpline for LGBT+ communities, providing a safe space for anyone to discuss what’s on their mind, including sexuality, gender identity, sexual health and emotional well-being. The helpline handles an average of 18,000 conversations per year across phone, instant message and email.


Showing your support on the go

To mark this year’s International Day Against Homophobia, Transphobia and Biphobia (IDAHOTB) our limited-edition STORSTOMMA rainbow bag will be on sale for the 4th year running, with 100% of the profits donated to local LGBT+ charities and initiatives across the UK and Ireland.  

Many of the organisations we have supported provide vital – and often life-changing – support, networking opportunities, and health and wellbeing services to LGBT+ people across the country. Last year alone we donated over £158,000 (and counting) to 16 different LGBT+ organisations.


How your donations have made an impact

Mosaic Trust

"Mosaic LGBT+ Young Persons’ Trust delivers services that aim to support, educate and inspire LGBT+ persons under the age of eighteen. Donations from sale of STORSTOMMA bags allowed us to take our members on a retreat to recover from the pandemic, away from home, school and day to day worry, to take part in workshops, build sense of community and positive self-esteem." 

Łukasz Konieczka (he/him), Executive Director

Mosaic Trust

The Rainbow Project 

"The donations we received from IKEA enabled us to reach  167+ LGBTQIA+ people and support them with their mental, physical, emotional, and sexual health and wellbeing by signposting them to services within The Rainbow Project. We provide this support because of financial support from organisations (like IKEA) who don’t just use the rainbow flag to show their support visibly but put the work into learning how to be better, more inclusive and supporting us in a tangible way."

Jayne Robinson, Sustainability Officer

The Rainbow Project 

Proud Trust

"We're so grateful to IKEA and their customers for their contributions to The Proud Trust. Donations over the last few years have been directed towards the rebuilding of The Proud Place, our LGBT+ Community Centre in Manchester City Centre. Based in the heart of the city on Sidney Street, The Proud Place houses our growing charity and serves as a community hub for the wider LGBT+ population across Greater Manchester and beyond." 

Rachael Baker (she/her), Fundraising Assistant Manager

The Proud Trust

LGBT Youth Scotland 

"We are incredibly grateful to the IKEA stores in Glasgow, Edinburgh, and Aberdeen for their generous donation in support of our work with LGBTI young people. Through our youth groups, one-to-one support, and national participation projects we work every day to change the lives of LGBTI young people. Everyone that purchased a STORSTOMMA bag has contributed to this wonderful fundraising effort, which will help us be there for young people when they need it most." 

Dr Mhairi Crawford, Chief Executive

LGBT Youth Scotland 


Ways we support our LGBT+ co-worker and customers

At IKEA we believe that equality is a basic human right, regardless of sexual orientation or gender identity, and we’re passionate about ensuring that all LGBT+ people feel safe and are free to be themselves. Our vision has always been to create a better everyday life for the many people, and that’s why we will continue to use our voice, scale, and reach to send a loud and proud message that we will always stand with and support the LGBT+ community. 

We’re using our size and influence to advocate for LGBT+ rights outside IKEA. Together with other companies, civil society, our co-workers and customers, we want to be a force for positive change by supporting legislation and investing in education and awareness campaigns that tackle LGBT+ stereotypes.

  • We have a global LGBT+ inclusion plan, ensuring that our entire company creates a workplace and environment that welcomes people of all sexual orientations and gender identities.
  • We recently launched our global Transgender Inclusion Toolkit for managers that includes a global guideline for creating a trans-inclusive workplace and trans-inclusive teams.
  • We continue to offer training for our co-workers about inclusion, unconscious bias and LGBT+ issues to further support allyship.
  • We have joined Workplace Pride Foundation and Stonewall’s Global Diversity Champions programme, organisations focused on LGBT+ inclusion in the workplace. We have also co-created and endorsed the UN Standards of Conduct on tackling discrimination against LGBT+ people in the workplace and in the community.
  • We are proud members of Open for Business in 2020, a business coalition for advancing LGBT+ inclusion and providing a response to the growing backlash against LGBT+ inclusion in many parts of the world.
  • In 2020, we made a global business commitment to racial equality, which includes increasing ethnic, racial and national diversity at all levels of leadership in 30 countries, by 2024.

More about how we support the community