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Sustainable growth

Residents in Hamburg can just walk in off the high street to visit the IKEA store.

Investing for the future

“To create a better everyday life for the many people”, this is the IKEA vision. The main financial principle of the IKEA Group is to grow by using our own resources. In other words, we earn our money before we spend it. This makes it possible for us to make long-term investments for the future.
The IKEA vision is the foundation for our growth. We want to make sure that IKEA is accessible, so that more people can create a better everyday life at home. We re-invest a majority of our profits in existing and new IKEA stores, as well as in product development, sustainable solutions and by continuously lowering prices to our customers.
Image: IKEA goes urban with first high street store in Hamburg.

3 growth areas

Several stacks of white IKEA PS VÅLLÖ watering cans in a cardboard box.

Quality products at low prices

To reach many people, our products must be of good quality and affordable. We design with our customers’ needs in mind.
A workman installing solar panels on the roof of an IKEA store.

People & planet positive

We are working towards having an overall positive impact on both people and the planet while we continue to grow.
A picture of a woman in a denim shirt. And beside that picture are three silhouettes of a mug, a heart-shaped cushion and a watering can.

When people grow, IKEA grows too

Our co-workers are essential for our continued growth. We see every person as a talent with the possibility to develop.

Find out more in Working at the IKEA Group