Press releasesAlmost half of UK families going out less due to cost-of-living crisis
IKEA is launching the Savviest Day Out in stores across the country to help parents and grandparents keep children entertained during the school holidays.
A study, conducted by Censuswide for IKEA UK, found that over three-quarters (77%) of parents and grandparents worried about the cost of a family day out during the school holidays, leading to the retail giant deciding to turn its iconic stores into the ultimate day out.