The IKEA Life at Home Report explores the life at home of people all over the world. This year we want to deepen our understanding of how people really think and feel about their homes. So please dive right in.
IKEA launches the third annual Life at Home Report, exploring the home lives of people around the world. The insights are based on a combination of a new quantitative survey, previous IKEA surveys and other published studies. This time we dig into what really makes a home for people. The aim of the report is to increase awareness of and spark conversation about what better everyday living actually means. They say that home is where the heart is. But what actually makes a home a home? And what is it that makes us feel at home somewhere? We have looked at these questions from four dimensions: space, things, relationships and place. At IKEA, we are always curious about people’s lives at home.
When we think about the space in our homes, most of us think of a physical area where we keep our things and go about our daily activities. In other words: four walls and a roof. But space isn’t only a physical structure – it’s also a sensory experience. Our senses are important building blocks for how we perceive our surroundings;
Our homes are filled with things: books, tools, clothes, decorations and much more. The things we surround ourselves with help us fulfil our basic human needs. We eat, we sleep, we dress. But things are so much more than objects. Things help us to do, to experience, to live. And they also have a big impact on how we feel in our homes, how we feel for our homes and how we create meaning in our life at home.
Relationships are important. You might even say they are essential. Almost half of the people in our study (48%) say that they think of home as the place where they have their most important relationships. Those who are satisfied with their relationships at home are also happier and more satisfied with life in general. And perhaps not surprisingly – they feel better at home too.
They say there is no place like home, but where is home exactly?
When we asked people what matches their idea of a home, we found that few associate it with a geographical place. In fact, as few as 7% think of their home as a specific location. Instead, 37% believe the concept of home goes beyond the four walls.