ALSTERN Bath mat, beige, Show measurements specifications
EGP299Price EGP 299
How to get it
This soft terry bath mat will easily become your favourite. It coordinates with many of our towels and the structured weave massages your feet. Fast-drying and 100% cotton from more sustainable sources.
Soft terry bath mat with high absorption capacity (weight 900 g/m²).
Available in different colours which are easy to coordinate with other bath textiles and accessories.
IKEA of Sweden
Shrinkage maximum 6%.
Machine wash, max 60°C, normal process.
Do not bleach.
Tumble drying, low temperature (max 60°C).
Iron, max 150°C.
Do not dryclean.
We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.
The cotton in this product is grown with less water, less chemical fertilizers and less chemical pesticides, while increasing profit margins for the farmers. That way, we lower our environmental impact.
Length: 80 cm
Width: 50 cm
Area: 0.40 m²
Weight.: 900 g/m²
ALSTERNBath matArticle number304.492.39
Width: 51 cm
Height: 1 cm
Length: 81 cm
Weight: 0.37 kg
Our take on cotton
We use cotton in many of our products, from sofas and cushions to bed linen and mattresses. It is a soft, durable and renewable fibre that breathes and is good at absorbing moisture.
All these great qualities make cotton one of our most important materials, but it isn’t without its challenges, much having to do with conventional farming methods that negatively impact the environment and poor working conditions for farmers.
With our size and production volumes, we want to drive change in the cotton industry. By only using recycled cotton or cotton from more sustainable sources, working with partnerships and initiatives on the ground and prioritising compliance, we believe that we can make a positive impact in the world of cotton.
100% cotton from more sustainable sources
Since 2015, all cotton in IKEA products is either recycled or comes from more sustainable sources*. This means that we only source cotton grown using sustainable farming practices that reduce the use of fertilisers, pesticides and water, improve working conditions and earnings for farmers, and benefit ecosystem health and biodiversity conservation. We have set up a system that enables use to trace all our cotton and ensure that the final product is from approved, certified sources.
*Cotton from more sustainable sources commits to the following schemes: Better Cotton (as defined by BCI, including their equivalence in various geographies), cotton from farmers working towards the BCI standard (TBC).
Working together to drive change
Each year, IKEA uses around 0.5 percent of all cotton grown around the world. This may not seem like a lot, but the number is big enough to drive change in the industry.
For many years, we have been working with partners and stakeholders globally to transform conventional large-scale cotton farming and set social and environmental standards for cotton production. As an example, we helped set up the Better Cotton Initiative (BCI) who runs the world’s largest cotton sustainability programme. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Today, more than 110,000 farmers have adopted more sustainable farming practices within IKEA projects.
Ensuring compliance throughout the value chain
All IKEA products are produced in accordance with the IKEA IWAY Standard, our Supplier Code of Conduct. It sets out the minimum environmental and social standards expected from our suppliers, including compliance with local laws. We do not accept any form of forced labour, child labour or treatments in breach of our supply chain requirements.
Our cotton teams across the globe ensure that all cotton used in IKEA products meets the demands of compliance in our supply chain. By having teams on the ground in areas where it has previously been challenging to work responsibly, we can challenge the traditional ways of working and improve the industry.
If we discover that we are acting in places where we cannot ensure our requirements are being met, we follow-up on the ground and drive change.
What is cotton?
Cotton is one of the world's most appreciated and used natural fibres. Textiles in cotton are soft, hardwearing and can be washed at high temperatures. They are also good at breathing and absorbing moisture – making them pleasant to wear close to the body. Today at IKEA we use more and more recycled cotton and strive to make sure that all the new cotton we use has been grown and produced with less and less amounts of pesticides, fertilisers and water.