Sharing a Swedish tradition with the world
Fika. It's a little Swedish word that packs a lot of meaning. On the surface, it refers to taking a break with a cup of coffee and a biscuit or treat. But the tradition of fika spans countless generations, and in that time it has come to embody fundamental Swedish values, like togetherness, equality, and simplicity.
It's no exaggeration to say everyone in Sweden has fika. No matter who you are, where you're from, or what you do, you deserve to take a moment, have a chat, and enjoy a warm drink. However, the fika of today has adapted to the modern world. As people get busier and busier, homemade fika biscuits are no longer the norm. People still find time to be together, but between work and family and hobbies, there's a need for an easier fika option.
Our KAFFEREP range offers biscuits and treats inspired by our love for fika and everything it stands for. You'll find traditional favourites like oat biscuits and ginger thins. We're stocking our Swedish Food Market with everything you need for fika, so it's easy for anyone to share in our treasured tradition.
A Swedish tradition
A wood stove warms the kitchen of the main house on a Swedish dairy farm. The air is thick with the sweet smell of cinnamon and freshly baked biscuits. As tradition dictates, there are seven different kinds of treats laid out, including beloved cinnamon buns. A fresh pot of coffee steams. This is the kind of fika moment Jenny Odenmo grew up with in the Swedish countryside. Today, Jenny is an IKEA co-worker who's helping to bring the tradition of fika to the world. Back then, she was a bright-eyed child who always looked forward to visits at Nan and Grandad's farm.
"Of course, when my sisters and I were young, we loved fika because you could eat as much sugar as you like," smiles Jenny.
"My Nan is very good at baking cookies, and she rarely used a recipe."
Fika in a modern world
Today, like most Swedes, Jenny enjoys fika moments with co-workers at the office and with friends or neighbours who stop by. But, also like most Swedes, Jenny has a busy life. With a fulltime job, a husband who travels a lot for work, and two active kids, there's not a lot of time to spare.
"My kids like to bake. I like to bake, but I wouldn't say we bake every week. It's just not possible. We don't have the time. So I always have a fika back-up in the cupboards," Jenny says. "We're a modern family and we need the convenience."
Jenny's cupboard back-ups are, in fact, some of her favourites to eat. The KAFFEREP oat biscuits with chocolate have a particularly hard time lasting very long in her home.
"They have this amazing dark chocolate in between crispy biscuits," say Jenny. "I open a pack and they disappear."
Sharing the love for fika
Jenny has decades of experience with fika. From her earliest memories at her grandparents' house, to spending hours on end at cafes in university, to today, when she brings fika out when friends and their children stop by for a play date. "It's what we do," she says matter-of-factly.
The Swedish Food Market now offers both great coffee and tasty treats, making fika more accessible to people around the world. "The KAFFEREP offer is quite wide," says Jenny. "At this point we have a good mix in place. It's all you need really, to have a good fika moment."
It's not just through KAFFEREP that Jenny is helping keep the tradition of fika alive and well. Now, it's her kids who are the ones looking forward to visiting Nan and Grandad's house.
"When we talk about going to visit my parents the kids get so excited, because my parents fika several times a day," smiles Jenny.