PÅTÅR single-origin coffee consists of 100% hand-picked Arabica beans from the White Nile region in Uganda. But, the perhaps most interesting thing about this coffee is that it gives ripple effects. For every sip you take, the farmers that grow the coffee are financially and socially empowered.
The White Nile region is mountainous part of Uganda that provides a perfect setting for the Arabica bean. At IKEA we have teamed up with a social business project that buys the beans directly from about 8,500 farmers in the surrounding villages. Through the partnership, the farmers are supported with training in sustainable farming techniques and education in health, gender equality and economics. And it has paid off.
But UTZ certification was just the beginning. “Building on UTZ we also wanted our beans to be organically grown, meaning without the use of fertilizers and pesticides,” says Jacqueline Macalister, responsible for health and sustainability at IKEA Food. “This means healthier soils and less impact on the climate. Also, farmers are paid more for organic crops. That way they improve their livelihood while at the same time they’re safeguarding the environment.”
Only 100% Arabica beans, the species widely considered top notch for taste, are used in IKEA coffee. Add that to an overall quality improvement of each bean and you get a tastier cup every time. PÅTÅR is Swedish for a second cup of coffee. Something we hope you and your friends will be happily asking for.
Since the project started, there has been a rise of women farmers in the region. There are now villages where women own up to 60% of the plots. Celina Amonditho, one of the farmers, tells that her farm has grown from 314 to 1,140 coffee plants in a few years. “Coffee is very important to us. We enjoy drinking coffee together, and it’s also our principal source of income”, she says.
Celina and the other farmers sell their beans directly to a production facility close to their fields. It cuts out a few middle-men and means that there are only four steps from this lush part of Uganda to your coffee cup. It also means more money for the people who actually grow and nurture the beans.
With better incomes, more farmers can now pay tuition fees for their children. And more young people want to get back to farming after having finished school. That if anything is a sign that things are going in the right direction – and that your choice of morning coffee can make a big difference.