BROGRUND Faucet, tall, chrome plated
You save hot water and energy every time you lift the lever. The cold start function avoids the unnecessary use of hot water for daily rituals like washing your hands or brushing your teeth. Read More
Water-conscious commitment in bathrooms
Every time you brush your teeth, wash your hands, shave or take a bath, you can help with something essential – saving water. That’s why all our taps have an aerator that saves water and energy while keeping the water stream just right. But that’s just a small part of a bigger effort: conserving more clean water than we use.
Antony Smith, an engineer from England, remembers when he joined IKEA and the small team that develops our taps and showers. "I realized we practice what we preach about sustainability," Antony says. "It's a refreshing experience, but it makes our job really difficult because we genuinely have to deliver on sustainability with each product."
Water is precious, but often taken for granted
So, why conserving water? Because no organism on earth can survive without it, and no new water is created. It's constantly recycled, but our freshwater supply is overused and not evenly distributed. It’s impacted by pollution, contamination and climate change, too. "Those of us who live where you can just turn on your tap may not think about saving water; it's taken for granted," Antony says.
Thinking about water at every step
Behind the scenes, we constantly explore new ways to improve water efficiency. That includes providing factory workers and their families with fresh drinking water, ensuring all factory water is cleaned before release, reducing water usage in textile production and using rainwater to flush toilets in stores. And now we are working on new taps using sensors and spray technology – and new water-efficient showers – to save even more. Every water-saving action adds up.