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Everyday quality
New rugs shed fluff - it's only natural
When you buy a wool pile rug, you may notice that it sheds fluff when it's new. That's because of the surplus fibers left in the rug after the production process. Loose fibers occur naturally in all real wool rugs, and will, after a while, disappear of their own accord. If you wish, however, you can speed up this natural process by vacuuming it regularly, always working with the same lengthwise movements along the rug.Material matters
What is wool?
Wool is a practical natural material that usually comes from sheep. The raw wool is washed and then spun into yarn. Wool rugs have many advantages. They're soft, warm and comfortable to walk on, and they're also very hardwearing. They're stain-resistant too, because wool has it own natural oil. This means that dirt stays on the surface and doesn't penetrate into the rug. All wool rugs shed - some more, some less - vacuum them regularly to prevent the loose fibers from scattering.