I don’t do labels. BILLY, 40.
Some people buy a piece of furniture for the history and identity that come built-in. If you adapt or personalize such an item, that reduces the value. On the other hand, BILLY is more about what’s on the inside. Not the designer label or the fashion status. BILLY is storage furniture that’s functional, flexible and modest. And that’s the point. The personality that people see is what you add.