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IKEA Canada serves up a third year of partnership with Breakfast Club of Canada to help nourish children’s potential nationwide
[National]  For each breakfast sold at IKEA Canada through the month of November, $1 will be donated to Breakfast Club of Canada
November 1, 2018 (Burlington, ON) - IKEA Canada is excited to mark its third year of partnership with Breakfast Club of Canada, supporting childhood development by providing school children with a daily breakfast. This November, IKEA will once again donate $1 for every breakfast sold at IKEA restaurants across Canada, up to a maximum of $150,000.



“At IKEA, we believe children are the most important people in the world and should start the day well nourished, with a mind full of curiosity to play and learn,” said Brendan Seale, Sustainability Manager, IKEA Canada. “Partnering with Breakfast Club of Canada enables us to make a positive change in the local communities we operate in, ensuring many more children have a healthy start to the day.”

The ongoing partnership between IKEA Canada and Breakfast Club of Canada helps operate existing school breakfast programs, while also helping to establish new programs in areas of need including First Nations communities. Co-workers can support their local Breakfast Club through IKEA by volunteering to serve breakfast at local schools or by packing breakfast bags for delivery to nearby schools.

“We are privileged at the Breakfast Club of Canada to have amazing partners such as IKEA Canada, who go the extra mile to truly make a difference in children’s lives,” said Daniel Germain, Founding President, Breakfast Club of Canada. “IKEA inspires and mobilizes its employees to be a part of its implication with Breakfast Club of Canada and always try and find new ways to nourish kids and their potential.”

Since partnering with Breakfast Club of Canada, IKEA Canada has donated approximately $250,000 in food, home furnishings and financial contributions. To date, IKEA Canada has helped feed more than 40,000 children, packed over 8,000 breakfast bags and engaged approximately 1,800 co-workers to volunteer.
ABOUT IKEA CANADA
IKEA Group is a leading home furnishing retailer with 357 stores in more than 29 countries worldwide, which are visited by 817 million people every year. IKEA Canada has 14 stores, an eCommerce virtual store, five Pick-up and order points and 17 Collection Points. Last year, IKEA Canada welcomed 28 million visitors to its stores and 95 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA Canada, please visit: www.IKEA.ca.

ABOUT BREAKFAST CLUB OF CANADA
For 24 years, Breakfast Club of Canada has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club's approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 220,000 children and youth in over 1,640 schools across the country.
For more information:
Maja Boricevic
Communications Specialist
IKEA Canada
maja.boricevic@IKEA.com

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