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Statement from IKEA Canada on IKEA Global Transformation.
[National]  This morning, IKEA announced a multi-year process to transform our business model globally, including in Canada, in order to better meet our customers’ needs, ensuring we’re more affordable, convenient and sustainable, both today and in the future.
Urbanization, new technology and digitalization are changing the way our customers live and shop and with the ambition to become the leading multichannel home furnishings retailer, we need to adapt. Through this transformation, IKEA will explore new store formats, enhance the in-store experience, invest in our digital experience, improve our service offer and optimize our distribution networks.

In addition, to ensure we are fit for long-term growth, we’re looking closely at all areas of the business, including how we are structured as a company. We will now simplify how we are set-up – including how we lead, work and organize our business – to be able to act fast upon opportunities and empower co-workers to drive our growth.

As a result, at IKEA Canada, we anticipate that in the coming two years, many new roles will be created to support new competencies across the organization. At the same time, some jobs will also be relocated, changed or removed. In our Canadian national service office, we estimate that up to 50 jobs may be redundant. Of the 6,300 co-workers in our retail units across Canada, approximately 100 jobs may also be impacted over this two-year period.

“Co-workers are at the heart of our business. These decisions are never easy and we are committed to supporting all affected co-workers in line with our values. Throughout this transformation we will continue a dialogue with Canadian co-workers to ensure that they feel supported through this transition,” said Marsha Smith, IKEA Canada President. “In order to better meet our customers’ needs and ensure IKEA is more affordable, convenient and sustainable, we will transform in a way that is inspired by our vision to create a better everyday life for the many, whenever and wherever they need us.”

At IKEA Canada, we put great importance on being a meaningful place to work and will continue a dialogue with all Canadian co-workers to navigate this transition. We will also support our co-workers in strengthening and developing their skills with the new competencies needed to ensure the future growth of our business.

IKEA has been in Canada for more than 40 years and continues to grow and perform strongly within the market. In fiscal year 2018, IKEA Canada reported sales growth of 8 per cent, welcoming more than 30 million visitors to IKEA Canada stores and more than 104 million visits to IKEA.ca. Building on this strong foundation, we will now transform IKEA by reinventing, innovating and investing in our business model to ensure future growth, amid a rapidly-evolving retail landscape.

For more information:
Kristin Newbigging
IKEA Canada, Public Relations Manager
kristin.newbigging@IKEA.ca

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