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IKEA Canada Invites Customers to Flip Pancakes in New Virtual Reality Kitchen
[National]  As part of a global test pilot, the virtual reality kitchen experience runs in the IKEA Etobicoke store from February 28 until May 21, 2017.
Burlington, ON – Beginning today until May 21, 2017, IKEA Canada is inviting its customers to flip pancakes in a virtual kitchen at the IKEA Etobicoke store in Toronto, Ontario. As part of a global test pilot, this virtual reality platform has been developed as a tool to better meet customers’ needs and to enhance the shopping experience at IKEA when it comes to purchasing a kitchen.

“IKEA strives to be an innovative company and is exploring virtual reality as a tool to better meet with our customers. We know that this technology is developing fast and will play a major role in the future for our customers,” says Rob Kelly, Head of Sales, IKEA Canada. “Through this test, we want to learn if virtual reality experiences will help our customers to visualize their dreams and make informed choices when buying a kitchen.”

IKEA Etobicoke is testing two new virtual reality experiences within the kitchen department of the store. The two experiences are called IKEA VR Pancake Kitchen and VR Kitchen Visualizer.

In the IKEA VR Pancake Kitchen, the user will explore IKEA’s kitchen design solutions through the experience of making pancakes in a virtual kitchen. This experience was designed to support customers in knowing what to consider when planning and designing a kitchen.

The VR Kitchen Visualizer is a complement to the online IKEA Home Planner that is already offered in IKEA stores and on today. VR Kitchen Visualizer allows customers to experience a basic version of their own finalized kitchen design in a virtual reality setting. This will support customers to bring their dream kitchen design to life and give them final confidence in their purchase.

The IKEA virtual reality kitchen experience was developed for the HTC Vive headset, which offers room scale virtual reality, enabling the user to explore the room. IKEA is still on an exploration journey regarding virtual reality and will continue to invest in new possibilities when it comes to this technology.

The tests will also be offered at IKEA Hasselt in Belgium, IKEA Västerås in Sweden and the IKEA service pick-up point in Enebyängen, Sweden. To learn more about the virtual reality kitchen experience that will be available at the IKEA Etobicoke store, visit

IKEA Group is a leading home furnishing retailer with 343 stores in more than 28 countries worldwide, which are visited by 783 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points and four Collection Points. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 28 million visitors to its stores and 88 million visitors to the website. Founded in 1943, IKEA’s business philosophyis to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA Canada, please

For more information:
Alicia Carroll
Commercial Public Relations Manager
Tel: (416) 646-8182 ext. 2338

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