Wow! There’s a lot happening in this submarine’s rooms! Let the 5 characters, made of leftover material from our production, show you every detail and teach you more about how we can prevent pollution of the oceans by reusing and recycling.
Help children develop their imagination, social skills and logical thinking.
Made of durable, sturdy materials that are easy to clean.
Matches everything in the BLÅVINGAD collection – soft toys, textiles, lighting and other accessories.
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast?
“The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie.
“It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life.
“When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.
“The inspiration for BLÅVINGAD submarine comes from my love for Wes Andersson, Life Aquatic and Jacques Cousteau. So I started by imagining what features were needed and then created a character for every room. I’ve also hidden some fun details that leave room for the imagination. The result is a platform for creativity – a world that children can take over and bring to life by creating their own stories. The possibilities are endless in the unexplored world of the ocean.”