HOVSTA Frame, birch effect,


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Decorate with pictures you love. This frame varies the feeling of depth by mounting it closest to the viewer or at a distance. The plastic front protection is safe ― and does justice to the motif.

Article Number303.657.72

Product details

This frame is ideal to use with ALFTA adhesive hook. With the hook you can easily hang the frame without nails or screws and decorate your walls with pictures.

You can choose to frame your picture in different ways; close to the front or behind the box frame insert to add depth. And with or without the accompanying mount.

The frame can be used horizontally or vertically, whichever suits you or your picture best.

Front protection in plastic makes the frame safer to use.

PH-neutral mount; will not discolour the picture.


IKEA of Sweden

Article Number303.657.72
  • This frame fits with a picture that has dimensions 21x30 cm if you use it with the mount, and it fits with a picture that has dimensions 30x40 cm if you choose to use the frame without the mount.

    Mount included.

    The mount will not turn yellow since it is acid-free.

    Different wall materials require different types of fixing devices. Use fixing devices suitable for the walls in your home, sold separately.

  • Frame/ Inside frame:

    Fibreboard, Foil

    Front protection:

    Polystyrene plastic, Polyethylene plastic



    Back panel:

    Wood-based panel

    Clean with a duster.

  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.

  • Assembly instructionsHOVSTA Frame303.657.72


Picture without mount, width: 30 cm

Picture without mount, height: 40 cm

Picture with mount, width: 21 cm

Picture with mount, height: 30 cm

Mount opening, width: 20 cm

Mount opening, height: 29 cm

Frame width: 32 cm

Frame height: 42 cm

  • HOVSTAArticle Number303.657.72

    Width: 32 cm

    Height: 3 cm

    Length: 42 cm

    Weight: 0.78 kg

    Package(s): 1


HorribleEm P.Dont use unless you have a picture the size of the frame. We wanted to i Use the smaller bordered option but as it doesnt have proper backing it has nothing to hold it in place. The flimsy thin piece of wood used (instead of proper backing) broke on assembly. It bows and the frame lifts of the picture. If you value your sanity dont bother with this frame!1
Great frame at a great pricedavidReally nice looking frame at a fantastic price5
Good valueVictoriaI was worried this would look cheap but it looks really good. Great value5
GoodJean P.Good5
Little more expensive then otherMelissaLittle more expensive then other stores and the clips in the back break of very easily. But once you overcome that they do look great.5
Very disappointingrosetteThe frame separates from the inside wooden panel, making it feel very cheap and as if the whole thing is going to fall apart. Would not recommend.1
Value for money the picturecaroleValue for money the picture frames and quality.Love the IKEA bags so useful for so many things.Especially like the mini bags.5
Good valueCarlProduct looks good and is pretty good value. There is a white mat board with the frame, and a spacer so you can position things in the frame a few ways. The frame is very light, which is good in that it doesn't need a big hook to hang from. It's not particularly sturdy but normally photo frames aren't subject to anything heavy duty so it shouldn't be a problem.4
FrameChristineGood price, modern frame5
Re/framingCarynMy therapist has explained how important it is to take time and reframe negative thoughts into a more positive and realistic narrative. So I bought this frame. It looks awesome on my wall...and does my cost $100 per hour! That's the power of reframing!5
Picture frame giftDavidThe product was purchased as a gift, which recipient had requested. She likes the appearance and functionality. I’ve got some of these frames and like the clean style and ease of use.5
Good sizeRebeccaI wish you stocked more ‘shadow box frames’ so I’m happy this is an option5
Look AmazingJodieI have a set of these frames with holiday snaps over the years. Sturdy and look great on our hallway5
Simple and cheaply built butJohanneSimple and cheaply built but looks good on the wall.3
Disappointed no glass very reflectiveKarenDisappointed no glass very reflective4
Looks great good valueAgiLooks great good value5
Looks great, good valueAgiLooks great, good value5
Frame.JanineThis frame is okay, but not suitable for what I purchased it for.3
MirrorTerriFollowed instructions to hang. Not the best hanging hooks on the back as it fell off the wall and smashed some of my crystal vases. Wasn't happy about that.2
Hovsta FrameNelLove this frame. Elegant, simple & light5
HOVSTA Frame, birch effect, 30x40 cm

Our take on wood

Wood is the material most commonly associated with IKEA furniture, and for good reasons. It’s renewable, recyclable, durable, ages beautifully and it is an important part of our Scandinavian design heritage. At IKEA we believe that sourced in responsible way, wood is a key change driver for climate mitigation. In 2012, we set a goal that by 2020 our wood would be from more sustainable sources. We are happy to announce that we have reached this goal and today, more than 98% of the wood used for IKEA products is either FSC-certified or recycled.

Forests are critical for life on earth

Forests contribute to maintaining balance in the atmosphere, purify the air that we breathe and are part of the water cycle. They nourish wildlife biodiversity and provide homes for indigenous communities who depend on forests for their livelihoods. 90% of plant and animal species living on the planet need forests to survive. They provide sources of food, fuel, timber and many other ecosystem services that we rely upon. Sourcing approximately 19 million m3 of roundwood per year from some 50 countries, IKEA has a significant impact on the world’s forests and the timber industry and a huge responsibility to positively influence how wood is sourced. Responsible wood sourcing and forest management ensure that the needs of people dependent on forests are met, that businesses can work sustainably, that forest ecosystems are protected and biodiversity is enhanced.

100% wood from more sustainable sources

At IKEA, we work with strict industry standards to promote responsible forestry. We don’t allow any wood in our supply chain from forest areas that are illegal or contain high conservation values or from forest areas with social conflict. Before starting to work with IKEA, suppliers must demonstrate that they meet IKEA critical requirements on wood sourcing. IKEA requires all suppliers to source wood from more sustainable sources (FSC-certified or recycled wood). All suppliers are audited regularly and non-compliant suppliers are required to implement immediate corrective actions. By working together with our suppliers, we are proud to announce that we have reached our more sustainable sources goal, which we set out to achieve by 2020. Today more than 98% of the wood used for IKEA products is either FSC-certified or recycled.

IKEA Forest Positive Agenda for 2030

As pressure on the world’s forests and the surrounding eco-systems increases due to unsustainable agriculture, the expansion of infrastructure and illegal logging, it is time to take an even more holistic approach to protect and support these important resources for generations to come. The IKEA Forest Positive Agenda for 2030 set out to improve forest management, enhance biodiversity, mitigate climate change and support the rights and needs of people who depend on forests across the whole supply chain and drive innovation to use wood in even smarter ways. The agenda focuses on three key areas: • Making responsible forest management the norm across the world. • Halting deforestation and reforesting degraded landscapes. • Driving innovation to use wood in smarter ways by designing all products from the very beginning to be reused, refurbished, remanufactured, and eventually recycled.

We accomplish more by working together

For many years, IKEA has partnered with businesses, governments, social groups and non-governmental organisations to fight forest degradation and deforestation and increase the volume and availability of wood from responsibly managed forests both for our own supply chain and beyond. We are on a journey to improve global forest management and make responsible wood sourcing the industry standard, contributing to building resilient forest landscapes and improve biodiversity.

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What is fibreboard?

Fibreboard is a stable and durable material made of leftover wood from the wood industry. A durable outer layer of paint or laminate is added to the board. The difference between various types of fibreboards, such as HDF and MDF, is mainly the thickness, yet also how impact-resistant they are – and this determines what we use them for. So regardless if it’s a bed, a wardrobe or your new bathroom cabinet, the leftover wooden fibre becomes a resource instead of going to waste.