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BRUNKRISSLA Quilt cover and 4 pillowcases, multicolour

$39.99
The price reflects selected options
Article Number : 
303.755.11
Cabinet number:: 
★★★★★
★★★★★
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Over the years, more than 20 million people have tucked themselves in under a BRUNKRISSLA quilt cover. A reality beyond our wildest dreams – and proof that good quality never goes out of style.
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-Concealed press studs keep the quilt in place.
-Made in 100% cotton - a natural and durable material that becomes softer with every wash.
Good to know
152 thread count.
Thread count indicates the number of threads per square inch of fabric. The higher the thread count the more densely woven the fabric.
Available in several sizes.
Each pillowcase is made from random-cut fabric giving each one a unique look.
Care instructions
Machine wash, max 60°C, normal process.
Wash together with similar colours.
Do not bleach.
Tumble drying, normal temperature (max 80°C).
Iron, max 200°C.
Do not dryclean.
Assembled size
Thread count: 152 /inch²
Pillowcase quantity: 4 pack
Quilt cover length: 220 cm
Quilt cover width: 240 cm
Pillowcase length: 50 cm
Pillowcase width: 80 cm

Designer
IKEA of Sweden
Product description
100% cotton
People & Planet
Renewable material (cotton).
Non-chlorine bleached.
No optical brightener has been used.
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More Textiles collection February

The surprising success of BRUNKRISSLA

Over the last 15 years, more than 20 million people have been tucked in under a BRUNKRISSLA quilt cover at bedtime. It’s a reality the developers and designers of the popular product never imagined in their wildest dreams. We thought we were creating a short-lived pop of colour for the bedroom that would last a season or two before people wanted something else. We were very, very wrong.

In her 40 years working at IKEA, Ann-Sophie Karlsson has never seen anything as surprising as BRUNKRISSLA. Her job is to make sure products get to the customer and store shelves stay stocked. She was part of the team that brought BRUNKRISSLA to stores back in 2001. At the time, we thought it would be a fun and fashionable decor addition. We were confident people would like it, but had no idea how much. “Our customers just fell in love with this quilt cover immediately,” says Ann-Sophie. The factory making BRUNKRISSLA created 300,000 quilt covers to start. It wasn’t nearly enough. The next year they made double... and it still wasn’t enough to keep pace with how quickly people were picking up BRUNKRISSLA from store shelves. By 2003, more factories and more workers were hired to keep up, creating five times as many quilt covers as before. That year, 1.6 million BRUNKRISSLA quilt covers were made and sold. Since then, every year more than a million customers take BRUNKRISSLA home to snuggle up in.

What customers want

In a world where fashion trends change almost as quickly as the weather, BRUNKRISSLA is a rarity. “It’s still there because it’s so popular,” says Ann-Sophie. “A lot of customers like BRUNKRISSLA. We have met customers out in the store who say ‘I’m here to buy BRUNKRISSLA for the second time or for the third time’.” That’s why all our customers are the ones to thank for BRUNKRISSLA’s long run. And you can all rest easy in your BRUNKRISSLA covered beds at night, because no matter the latest fad, we always strive to ensure you can get the products you love.

More Quilt cover sets

Concealed press studs keep the quilt in place. Made in 100% cotton - a natural and durable material that becomes softer with every wash. https://www.ikea.com/au/en/images/products/brunkrissla-quilt-cover-and-pillowcases-assorted-colours__0559592_PE661947_S4.JPG BRUNKRISSLA Quilt cover and 4 pillowcases, multicolour 303.755.11 IKEA $39.99