Vacuum, shake and rotate the rug regularly. Remove dried spots immediately by scraping carefully towards the middle of the spot. Do not rub wet spots. Absorb moisture with paper towels, and clean with a damp cloth and mild detergent. Professional carpet cleaning when needed. Always use the standard floorhead, never the rotating brush, when vaccuming the rug.
The cowhide is naturally durable and will last for many years. http://www.ikea.com/us/en/images/products/kornum-cowhide__0130223_PE284498_S4.JPGKORNUM Cowhide, assorted colorshttp://www.ikea.com/us/en/catalog/products/30214995/302.149.95IKEA$169.00