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IKEA HELPS CUSTOMERS PREPARE FOR ‘APRIL SHOWERS’ WITH FREE IKEA FAMILY UMBRELLA GIVEAWAY AT SELECT LOCAL SPOTS
03/24/2013 8:01 PM
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[National]  National Giveaway is Part of Random Acts of Life Improvement Program
CONSHOHOCKEN, PA (March 19, 2013) On Friday, March 29, 2013, IKEA, The Life Improvement Store, will be giving away free IKEA FAMILY umbrellas* at locations outside of IKEA US stores** to kick off the rainy season and help people prepare for April showers, (and hopefully May flowers). The giveaway is part of the national IKEA Random Acts of Life Improvement, aimed to surprise and delight the public with tokens of appreciation to improve everyday moments in their lives.

This colorful, light-weight umbrella is an ideal companion to keep people dry during the rainy season. Not raining? Umbrellas are also commonly used as shade against the sun’s harsh rays.

“We know everyone could always use an extra umbrella, especially during the spring,” says Lisa Allen, IKEA Life Improvement Project leader. “We hope this small gift will brighten up, and improve, even the rainiest spring day.”

This is the 2nd Random Act of Life Improvement as part of this year’s IKEA Life Improvement Project (www.thelifeimprovementproject.com), a program designed to offer consumers ideas and inspiration to help them make a positive impact on their homes and the lives within. Past giveaways have included tree seedlings, IKEA coffee, IKEA Blue Bags, and IKEA soft toys.

*FREE Umbrellas will be available while supplies last.

** Giveaways will occur in select local high-traffic areas, not in IKEA stores. The IKEA Portland store is not participating. The public can follow their local IKEA store on Twitter for details. In the case of inclement weather, consumers should also check local stores’ Twitter handle for updates.

For more news from IKEA, connect with us on Facebook (facebook.com/IKEAUSA) and follow us on Twitter (@DesignByIKEA) and Pinterest (http://pinterest.com/IKEAUSA/).

ABOUT IKEA
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.