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IKEA Supports World Wildlife Fund (WWF) Earth Hour to Signify Importance of Climate Change Action
[International]  Earth Hour 2011 will take place at 8.30pm, Saturday, 26 March, 2011.
IKEA, the world’s largest home-furnishing company, is taking part in Earth Hour to help spread the message that a sustainable development requires more action.

Inspired by thousands of stories of people going beyond the hour, Earth Hour 2011 asks individuals, businesses and governments the world over to add positive actions for the planet.

“Earth Hour’s rapid growth over the past four years has proven that more than 1 billion people want to do more to protect their planet. Whether it’s a child changing a classroom or a president changing a country, people, organizations and governments everywhere are invited to switch off their lights for Earth Hour 2011 and commit to taking action beyond the hour,” says Andy Ridley, Co-founder and Executive Director of Earth Hour.

“We recognize a trend in people wanting a sustainable life in their homes. One of the most important reasons we participate in Earth Hour is to educate, engage and make it possible for our customers to live more sustainably. For example, between 2008 and 2010, IKEA sold 142 million low-energy bulbs. By replacing their incandescent bulbs, IKEA customers have saved energy equivalent to four nuclear power-plants output,” says Steve Howard, Sustainability Manager at IKEA.

IKEA and WWF have collaborated together since 2002 towards a decreased carbon footprint by promoting responsible and sustainable use of resources. Today, the partnership includes projects on forestry, climate and cotton.

“We are very proud to take part in Earth Hour with WWF and we hope that we can contribute to make a change. Earth Hour shows that individual action on a mass scale can help change our planet for the better. With 127,000 co-workers and 626 million visitors to our stores we can make a great impact by raising awareness," says Steve.

Earth Hour has grown into the largest voluntary action for the environment in history. Last year more than 1 billion people from all continents came together to acknowledge the importance of protecting our planet and lights were switched off across 128 countries and in over 4,500 cities worldwide. On March 26 from 8.30-9.30 pm - the world will go dark.

For more info on WWF and IKEA partnership, please visit the WWF site: http://wwf.panda.org/what_we_do/how_we_work/businesses/corporate_support/
business_partners/ikea2/

About IKEA:
IKEA, the world’s leading home furnishings company, was founded in 1943 in Sweden. Since then, IKEA has offered home furnishings and accessories of great design and quality with functional living solutions at everyday low prices. Currently there are more than 300 IKEA stores in 37 countries, including 49 in North America (11 in Canada; 37 in the US; 1 in the Dominican Republic). IKEA has six distribution centers in North America, with a manufacturing facility in Danville, VA. IKEA has been named to Business Week’s List of The Best Global Brands (August 7, 2006) for four consecutive years and Business Week’s List of the Top 2009 Twenty Best Companies for Leadership (February 2010). Additionally, IKEA has been listed on Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” for four consecutive years. IKEA was also listed in March 2007, on Fast Company’s Fast 50, for its environmentally responsible products, as well as for five consecutive years in Training magazine’s annual list of top companies that excel at human capital development. TIME Magazine (May 2009) listed IKEA as one of the top 8 most global eco conscious companies. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to www.IKEA-usa.com and also learn more about IKEA environmental and social responsibility actions and programs. Also visit www.Facebook.com/IKEAUSA.

About Earth Hour:
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 pm to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action. www.earthhour.org.

About WWF:
WWF is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. www.panda.org.