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IKEA PULLS THE PLUG ON ALL INCANDESCENT LIGHT BULBS
[National]  SURVEY RESULTS SHOW MORE THAN HALF OF UNAWARE OF UPCOMING 2012 US LEGISLATION TO STOP SALE OF INCANDESCENTS
(Conshohocken, PA – January 4,2011) IKEA has pulled the plug. Incandescent lights are out.* As of January 4, 2011, IKEA US stores no longer stock or sell these traditional bulbs. Ahead of the upcoming legislation – The Energy Independence and Security Act of 2007 that will phase out all incandescent light bulbs by 2012-2014 (2) - IKEA has now made these lights a thing of the past. As a result, IKEA is now the first major retailer to stop the sale of incandescent lights.

Switch Off. Switch Over. IKEA made the announcement back in late Spring that starting August 2010, IKEA would begin to phase out selling incandescent light bulbs with a January 2011 stop date. Focusing on a comprehensive range of effective energy saving bulbs, IKEA currently offers: the popular compact fluorescent bulb (CFL) - many of which have earned the U.S Environmental Protection Agency's (EPA) ENERGY STAR® label, as well as a full range of LED lamps that are 70% more efficient than incandescents. IKEA’s offering also includes Halogen lamps which consume 30% less energy than traditional incandescents and are a great ‘white light’ alternative. The halogen range also includes a halogen retrofit bulb which can be used in a standard light socket. IKEA also offers solar powered lamps including the SUNNAN desk lamp and the ‘SOLVINDEN’ range of outdoor lights.

“IKEA is committed to integrating sustainable practices into our range and business practices. As the largest home furnishings store, we are constantly looking at ways to help support our customers with every day environmentally responsible solutions that will improve their lives. Eliminating incandescents is just one simple way for IKEA customers to reduce energy consumption and greenhouse gases,” commented Mike Ward, US IKEA President.

What do consumers think about this phase out, upcoming government legislation and more? IKEA wanted to know. Here are the results of the IKEA lighting survey, conducted by telephone in December 2010 by Harris Interactive among 1,011 US adults.(3).

Changing light bulbs in home to energy saving lights. Nearly two-thirds (59%) of Americans have changed majority of light bulbs in their homes to energy saving lights. Women (63%) are more likely to have changed their bulbs than men (55%).

Awareness of US Legislation; The Energy Independence and Security Act of 2007 which will mandate more efficient light bulbs by 2012-2014. More than half (61%) of Americans are not aware of the legislation to phase out incandescent light bulbs. And 84% of people, ages 18-24, are not aware of the legislation.

Concern for energy saving lights. More than two-thirds (67%) of Americans care about using energy saving lights. And more than half (56%) of Americans are ready to switch to energy saving lights.

Saving money. Nearly 8 in 10 (79%) Americans believe that using energy saving lights will save them money.

Disposal of old bulbs. 62% of Americans are not concerned about disposal of old bulbs.

Environmental Practice. 81% of Americans say that using energy saving lights is a good environmental practice.

Light color and intensity concern. Only 14% of Americans are “very concerned” about light color, in regards to the change from incandescent to energy saving lights in their homes. 51% of Americans are “not at all concerned” about light color. More than half (61%) of Americans are not concerned about light intensity, in regards to the change from incandescent to energy saving lights in their homes.

73% of Americans are not concerned about being able to dim the lightswith energy saving lights. In regard to the change from incandescent to energy saving lights, more than half (56%) of Americans are not concerned about the bulb not being able to fit in their regular light fixtures.

“We are pleased to have IKEA as both a retail and lighting partner with ENERGY STAR, says Alex Baker (ENERGY STAR Lighting Program Manager, EPA).Their commitment to qualify their IKEA brand CFLs and promote energy-efficient lighting helps save their customers’ energy and money, while making an important difference in the fight against climate change."

From 2001- 2007, IKEA was the first and only retailer offering its customers an environmentally safe recycling program for CFLs. In fiscal 2006 year, IKEA recycled 126,722 CFLs. The IKEA stop sale of all incandescent light bulbs is just one of many sustainable initiatives that IKEA has taken. The IKEA Sustainability Report clearly outlines many other programs and actions that IKEA has and will take to lessen the company’s impact on the environment and be a responsible global citizen.

Clearly, Thomas Edison’s incandescent light bulb discovery was a landmark 19th century invention. But times have changed. New discoveries prevail. And everyday sustainability practices are important to IKEA customers. People are questioning old habits and creating new lifestyles with a charge to be environmentally responsible - everyday in some simple way. Whether it be great home furnishing solutions or sustainable practices, IKEA is dedicated to helping its customers improve their everyday lives.

Did You Know?
IKEA offers lighting solutions that are more efficient and have less negative impact on the environment.

•“ENERGY STAR qualified CFLs use about 75% less energy than standard incandescent bulbs and last up to 10 times longer. Due to this lower energy use, they can save more than $40 in energy costs over each bulb’s lifetime.” (EnergyStar.gov)

•If every American household replaced 1 incandescent bulb with an ENERGY STAR qualified CFL bulb, we would save enough energy to light 3 million homes for 1 year. (EnergyStar.gov)

•IKEA supports the recycling of all mercury containing CFL light bulbs through the take back recycle bins at all IKEA stores.

•According to 18seconds.org, if every American home replaced just one light bulb with a CFL, we would prevent greenhouse gases equivalent to the emissions of more than two million cars. And families would save more than $600 million in annual energy costs. The average American family spends $1,900 on energy bills each year. (green.yahoo.com/18seconds)

•Lighting expenses account for almost 25% of electricity costs of customers’ homes. (EnergyStar.gov). Halogen bulbs use 30% less energy and last 2-4 times longer than conventional bulbs. (IKEA Group). IKEA LED lights use 70% less energy and burn at least 20 times longer than a standard incandescent bulb. (IKEA Group)


Energy Saving Bulbs
Questions and Answers


1. Q: Why should I use energy-savings bulbs (CFLs)?

A: Energy saving bulbs lower the use of energy and greenhouse gas emissions. This contributes to reducing the overall negative impact on the environment and will save you money.


2. Q: What are different types of energy-saving bulbs?

A: CFLs (compact fluorescent lights). CFL bulbs produce more light per watt than a standard incandescent lamp, saving energy. ENERGY STAR qualified CFLs use about 75% less energy than standard incandescent bulbs and last up to 10 times longer. Due to this lower energy use, they can save more than $40 in energy costs over each bulb’s lifetime.

CFLs also generate 70 percent less heat, so they are safer to operate and can cut energy costs associated with home cooling. CFLs produce no sound and fall within a warm color range. They are available in different sizes and shapes to fit almost any fixture, either indoors or outdoors.
Halogen Bulbs produce more light per watt than incandescent bulbs, decreasingthe energy consumption up to 30%. They will last 2 to 4 times longer (2,000 or more hours) than incandescent bulbs. They emit a bright white light and are dimmable which can save even more energy.
LED Lights (light emitting diodes) also produce more light per watt compared to an incandescent bulb, decreasing energy consumption up to 70%. They will last 20-50 timeslonger (20,000 – 50,000 hours) than incandescent bulbs. They do not get hot as compared to incandescent or halogen bulbs and they do not contain heavy metal.


3. Q: What should I know about CFL bulbs in comparison to incandescent bulbs?

A: CFLs use at least two-thirds less energy than standard incandescent bulbs to provide the same amount of light, and last up to ten times longer: 10,000 vs. 1,000 hours. They save $40 or more in energy costs over each bulb’s lifetime. ENERGY STAR qualified CFLs also generate 75 percent less heat, so they are safer to operate and can cut energy costs associated with home cooling.


4. Q: Why is the CFL bulb somewhat more expensive than an incandescent bulb?

A: The CFL production process is more complex. CFLs are more expensive as compared to the incandescent bulbs because:
CFLs require electronic components that incandescent bulbs do not.
CFLs need two filaments, while incandescents need only one.
CFLs require a special coating, while incandescent bulbs do not need a coating.


5. Q: How much money can I save if I start to use CFL bulbs only?

A: The main savings is reduced energy use. The energy may account for a big part of the running expenses for a household. A CFL bulb costs three to five times more than an incandescent bulb, but it lasts 6-10 times longer, reducing the cost of buying new bulbs. If you use a CFL instead of an incandescent bulb with similar light output for the same time, you spend only one-fifth on the electricity bill. The more CFLs you use, the more you save.

For example: A 60w incandescent bulb used for 5 hours/day for 365 days will consume 0.3 kwh per day. Over the course of a year, this translates to 110 kwh. At a rate of $.106 kwh,the annual cost would be $12.00. If one were to use a CFL (with equivalent output) at the same rate of hours and days, the cost would be less than $3.00.


6. Q: What is the cost of the IKEA CFL bulbs?

A: IKEA offers 11-watt 3-pack linear CFL bulbs for $3.99 and a 13-watt 2-pack spiral CFL bulb for $4.99.


7. Q: Is it true that CFL bulbs contain mercury? Why and how much?

A:
CFL bulbs contain a very small amount of mercury sealed within the glass tubing—an average of 5 milligrams. IKEA CFLs contain less than the average amount of mercury, they carry 3 milligrams. Mercury is an essential, irreplaceable element in CFL bubs and allows the bulb to be an efficient light source.

The mercury content is only of concern should the bulb break. Even still, the amount of mercury you are exposed to is no more than you can get eating a bit of tuna fish.


8. Q: Is it safe to use mercury in CFL bulbs?

A:
In the production process of CFLs, the amounts of mercury added are strictly controlled. IKEA and researchers are working hard to find techniques that will reduce the amount of mercury even more. IKEA has voluntarily imposed tougher limit levels of mercury in CFL (three milligrams) than demanded in the Restrictions of Hazardous Substances directive (five milligrams).


9. Q: How should I dispose of my CFL?

A:
Like paint, batteries, thermostats, and other hazardous household items, CFLs should be disposed of properly. Do not throw CFLs away in your household garbage. If broken, sweep up the contents and fragment, don’t vacuum. Place broken pieces in a sealed plastic bag and wipe the area with a damp paper towel to pick up any stray shards. Place the towel in the bag as well. Open the window for ventilation as well. Bring in the sealed bag to your local IKEA for recycling.


10. Q: What happens to the used bulbs someone brings back to IKEA for recycling?

A:
The waste of light bulbs are taken care of by approved recyclers, experts in recycling processes. The bulb goes through a separation process into glass, powder and mercury. Separated mercury goes through a process of triple distillation which takes away all contamination (mercury has a tendency to attract other materials). After the triple distillation is finished the mercury is reused.


11. Q: Are there any disadvantages with CFL bulbs?

A:
Most CFL bulbs today are not dimmable but the technology is improving and the costs are decreasing on dimmable CFLs. For applications where dimming is desired, look for ENERGY STAR qualified CFLs that are labeled as dimmable. But Halogen bulbs can be dimmed including the “retrofit” (incandescent look-alikes) that IKEA offers.

Also, CFLs must be recycled due to mercury content. IKEA is currently working on reducing mercury content to even less than 3 milligrams. The goal is to produce a CFL with a lower level of 2mg.


12. Q: How can I use energy saving lighting to enhance my home?

A:
CFL bulbs are ideal wherever possible to be used in lamps that provide diffused light and are not dimmable. They are well suited for working with glass fixtures, textile sculpture lamps, table lamps and pendant lamps for dining tables.

Halogen lamps are ideal when you need a concentrated beam of light over a limited area providing good light for a specific activity like work lights or counter kitchen lights. Halogen track lights are also used for highlighting art and several spots can accent a large living area. LED lights are used close to the area you wish to illuminate.


13. Q: Will IKEA continue to sell incandescent bulbs?

A:
Except for 2 styles of 25 watt small chandelier incandescent bulbs - which will be phased out during summer 2011- IKEA will not carry any incandescent bulbs in their stores as of January 4, 2011.