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IKEA Announces the ‘Life Improvement Challenge’ Winners
04/10/2013 5:00 AM
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[National]  IKEA Donates Almost $500,000 in Product, Services and In-Kind Donations to Charities Across the US
(Conshohocken, PA- April 11, 2013) The votes are in and counted! IKEA announces the Life Improvement Challenge winners; a group consisting of 38 charitable organizations who are each being awarded $10,000 in IKEA products, services and in-kind donations.

The campaign began last fall when IKEA asked their co-workers to nominate and vote on their favorite local community project, one that they believed needed charitable support.The range of needs spanned from furnishing homeless shelters to renovating children’s play areas to supporting low income community food farms. Enthusiasm among the co-workers was high and over 80 inspiring proposals were submitted. Each co-worker proposal highlighted an organization that works to help improve the lives of others in their local communities.

After these submissions, the IKEA store steering committee selected up to three organizations for consumers and co-workers to cast their vote. This was accomplished by online voting at thelifeimprovementproject.com, which ran from March 25 – April 8th Thousands of consumers voted and the winning charities were announced April 10th. The total campaign donation amounts to almost $500,000 and includes IKEA furnishings, services, design and manpower.

Click here for the full listing of Life Improvement Challenge winners.

This Life Improvement Challenge is part of the third year of the IKEA “Life Improvement Project”, which offers consumers inspiration and suggestions to help them make a positive impact on their homes and lives within. Through this year-long initiative, IKEA is encouraging people to share projects of what they do to improve their lives at home, and to learn from the life improvement tips of others, from saving time through better organization to reducing bills by changing to energy-efficient light bulbs.

IKEA believes in creating a ‘better everyday life for the many people.’ These contributions will help to support and improve the lives of less fortunate families and individuals.

For more information contact: Mona Astra Liss, Corporate PR Director, Mona.Liss@IKEA.com, 610.834.0180, ext. 5852

About IKEA:
IKEA – the world’s largest home furnishing retailer – was founded in 1943 in Sweden. IKEA offers home furnishing solutions consisting of good design and function, at low prices so that the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries, including 38 stores in the U.S. IKEA incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com. For more news from IKEA, connect with us on Facebook (facebook.com/IKEAUSA) and follow us on Twitter (@DesignByIKEA) and Pinterest (http://pinterest.com/IKEAUSA/).
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