LIFE AT HOME

A taste of food beyond food

Father and daughter cooking in kitchen. In Stockholm home.
Welcome to the IKEA Life at Home Report. We’ve asked over 8000 people in New York, London, Paris, Berlin, Stockholm, Moscow, Mumbai and Shanghai about their everyday thoughts and habits in and around their kitchens to find out how moments around food affect their wellbeing. Please, tuck in!
LIFE AT HOME: A TASTE OF FOOD BEYOND FOOD | THOUGHTS ON LIFE AT HOME | DATA MIXING BOARD
LIFE AT HOME
Exploring the food lives of real people in real homes
The IKEA Life at Home reports explore the home lives of people in eight different cities in eight different countries around the world. The insights are based on a new survey, and our existing knowledge and research. In the first Life at Home Report, we had a look at how morning behaviours are connected to well-being.This time, we dig into how food is so much more than food. It’s the moments food creates that can make your day just a little bit better.
We’ve asked ourselves many questions along the way.
What role does the traditional dinnertime and kitchen table play today?
What can you learn about yourself through cooking with others?
What can kids learn from hanging around in the kitchen?
Why is it we share so many pictures of our meals in social media?
How does cooking affect your mind and mood?
What happens when we invite plants and herbs into our home lives?
We hope we’ve found some answers for you.
So, be our guest and bite into what food really brings to the table!
> Go to report
Father and daughter cooking in kitchen. In Stockholm home.
Infographic, 1 in 5 often buy products only to find they already had them at home.
Infographic, Food waste anxiety. 25%, or 1 in 4 feel bad about the amount of food they throw away every week.
Infographic, 22% say they don’t like certain foods even though they have never tried it.
LIFE AT HOME: A TASTE OF FOOD BEYOND FOOD | THOUGHTS ON LIFE AT HOME | DATA MIXING BOARD
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LIFE AT HOME
Thoughts on life at home
How can design play a role in creating everyday wellbeing? Understanding life at home is one of the foundations for product development at IKEA. Listen to Mikael Ydholm, Head of Research, and Ina Tidbeck Sjöblom, deputy Range Manager, to hear more about how insights are part of creating home furnishing for people all over the world.
Infographic, 41% called, messaged or chatted on social media with friends when they ate alone.
Father typing on mobile phone in kitchen. In Stockholm home.
LIFE AT HOME: A TASTE OF FOOD BEYOND FOOD | THOUGHTS ON LIFE AT HOME | DATA MIXING BOARD
Graph showing response in percentage to the statement: ”I’m bored with the food I eat at home on weekdays”.
Father reaching for frying pan stored on the kitchen wall. In Stockholm home.
Try the data mixing board
To find out about life and wellbeing in and around the kitchen, we’ve asked thousands of people in eight different cities in eight different countries to tell us about it. Compare the results and mix data from this global survey to discover new insights.
> Explore now
Graph showing response in percentage to the statement: ”I want to try more types of food”.
Father opening pantry drawer in kitchen. In Stockholm home.
The new normal? 52% eat in other parts of the home than kitchen or dining room.
Daughter setting the table. In Stockholm home.