TENTANG IKEA

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A father cooking in the kitchen with his two young sons
We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 298 stores in 26 countries.
TENTANG IKEA: Konsep perniagaan | Pembangunan mampan
BUSINESS CONCEPT
Vision and business idea
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.
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Find out how we work at the IKEA Group and learn all about our value chain.
TENTANG IKEA: Konsep perniagaan | Pembangunan mampan
SUSTAINABLE GROWTH
Investing for the future
The main financial principle of the IKEA Group is to grow by using our own resources. In other words, we earn our money before we spend it. This makes it possible for us to make long-term investments for the future.
The IKEA vision is the foundation for our growth. We want to make sure that IKEA is accessible, so that more people can create a better everyday life at home. We re-invest a majority of our profits in existing and new IKEA stores, as well as in product development, sustainable solutions and by continuously lowering prices to our customers.
A father with his young daughter looking at an IKEA PS 2012 pendant lamp at the IKEA store.
3 growth areas
GROWTH AREAS
Satu tindanan bekas penyiram IKEA PS VÅLLÖ berwarna putih dalam kotak kadbod
Produk berkualiti pada harga rendah
Untuk menjadi pilihan orang ramai, produk kami mestilah berkualiti baik dan mampu dimiliki. Kami mereka bentuk dengan mengutamakan keperluan pelanggan.
Baca tentang proses kami dalam Reka bentuk Demokrasi
Dua pekerja sedang memasang panel solar di atas bumbung gedung IKEA
Kesan positif People & Planet
Kami berusaha ke arah memberikan kesan positif terhadap orang ramai dan juga planet ini sambil terus berkembang.
Lihat lagi People & Planet
Gambar pekerja gedung menyusun atur langsir di gedung IKEA
Apabila orang ramai membangun, IKEA turut membangun
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A photo of IKEA recycling solutions
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