how we're different
How is IKEA different from other furnishing stores? They offer a wide range, or good design and function, or low prices. While we offer all of these. That's our business idea.

a wide range
The IKEA product range is wide in several ways. First, it's wide in function. Because you shouldn't have to run from one small specialty shop to another to furnish your home. Here, you'll find plants, living room furnishings, toys, frying pans and whole kitchens. Everything that in a functional way helps to build a home is at IKEA.

Secondly, it's wide in style. The romantic at heart will find just as much as the minimalist. But we don't have everything. We don't have the very extreme or over-decorated. We only have what helps build a home that has room for good living.

And finally, by being coordinated, the range is wide in function and style at the same time, and at all times. No matter which style you prefer, there's the latest armchair that goes with the classic bookcase that goes with the new extending table that goes with last year's armchair. So our range continues to be wide in a variety of ways. Year after year after year.

good design and function
It's not easy combining good design and good function with the right quality, at an affordable price. But then we aren't known for taking the easy way out. Designing a desk that costs a fortune is easy. But designing something that's affordable to many — only the truly talented designer and product developer can do that.

Luckily for us, those people work with our designs. By working together with skilled manufacturers, they find ways to get the most out of a raw material. They know how to produce furniture at a low cost, and still keep the original design idea.

They're helping to create the unique IKEA range. We call it a clever range, because it focuses on what's important. We don't do what's unnecessary, because that costs money. And our customers don't want to waste money. They want smart solutions to meet needs they have. The IKEA range is the result of our efforts to meet those needs. It isn't easy. Maybe that's why so few are doing it.

low prices
A wide range with good form and function is only half the story. Affordability has a part to play — the largest part. Price is the third, most critical dimension for us who seek to make a better everyday life available to the many, not just the few. A low price is linked to the happiness of finding just what you need for your home. And the joy of being able to own it without having to forsake everything else. That's why we spend most of our days finding ways to keep prices low.

Our product developers seek out manufacturers who can produce in the most cost-effective way. Our designers always work with solutions that result in a low price. Our buyers search high and low to find the best price, then buy big volumes for even lower prices. And you help too, by choosing the furniture, getting it at the warehouse, transporting it home and assembling it yourselves.