IKEA and WWF joint cotton projects
To be able to buy cotton that is better for the environment than conventional cotton, IKEA cooperates with WWF. The aim is to influence mainstream farmers in India and Pakistan, two of the main cotton sourcing countries for IKEA.
It all started back in 2005 with 20 weeks of field schooling for 450 cotton farmers. Today the projects also involve local organizations in order to reach larger number of farmers. So far, 80,000 farmers have introduced farming practices that reduces water and chemical use, while increasing their profit margins.
The results have been very encouraging. WWF estimates show that project farmers’ average use of pesticides has halved. Water use has also dropped by 50 percent, and at the same time, farmers’ average earnings are up around 40 percent.