People & Communities

a group of female textile workers


Putting people first


We want to create a better life for people. That includes people and communities all over the world.

SOFT TOYS FOR EDUCATION

Portrait of Leila Pakkala from UNICEF

As IKEA co-workers and customers support Soft Toys for Education this holiday season, they can be sure they are contributing to making a lasting difference in the lives of children and their families. UNICEF would like to thank all IKEA customers and staff members around the world for their support.”

Leila Pakkala, Director of Private Fundraising and Partnerships, UNICEF
Source: Save the Children press release
Photo: © UNICEF/NYHQ10 -1985/Markisz


8 million children


40 countries
A group portrait of some of IKEA's soft toys


47.5 million euros donated

Building a bright future €1 at a time

Soft Toys for Education is a global campaign that runs for around two months at the end of each year. It’s a collaborative effort between IKEA and the IKEA Foundation to raise money and awareness of how childhood education can break the cycle of poverty. And it’s all made possible by IKEA customers: for every soft toy or children’s book they buy at IKEA during the campaign, the IKEA Foundation donates €1.

Portait of Elisabeth Dahlin from Save the Children, Sweden

"The support of the IKEA Foundation has allowed Save the Children to help some of the most vulnerable and excluded children who would otherwise miss out on an education. Thank you.”

Elisabeth Dahlin, Secretary General, Save the Children, Sweden
Photo credits: Johan Jeppson






€1 is all it takes to provide five children in the developing world with books and pencils.



Some of the children we met on a recent trip to Madagascar


Project in focus:
Madagascar

UNICEF are using the money from last year’s Soft Toys for Education in their Schools for Africa programme, working in seven countries on the continent including Madagascar. A number of issues, ranging from insufficient number of schools and resources through to the recent political unrest, contribute to a high drop out rates. Currently, the average Malagasy adult has only completed 4.4 years of school and only 60% of children who start school complete the full primary cycle.

UNICEF is working to provide schools in communities where none exist nearby, and to help existing schools to offer the complete cycle of primary education.

Co-workers from IKEA and IKEA Foundation recently joined UNICEF on an IWitness visit to some of the schools and villages in Madagascar to see first hand how Soft Toys for Education makes a difference.

Find out more at the IWitness blog


100 million…the estimated number of children to benefit from programmes currently funded by the IKEA Foundation.


Want to know more?

Save the Children
http://www.savethechildren.net

The IKEA Foundation
http://www.ikeafoundation.org

CO-WORKERS

a group of IKEA co-workers in a store

A business is only as good as the people
it hires

As IKEA co-workers and customers support Soft Toys for Education this holiday season, they can be sure they are contributing to making a lasting difference in the lives of children and their families. UNICEF would like to thank all IKEA customers and staff members around the world for their support.”
 

ENGAGING CUSTOMERS

“I want to become a lawyer because I want to work with justice.”

IKEA Foundation's annual soft toy campaign funds programmes that send children to school

boy playing with IKEA soft toys

Building a bright future €1 at a time


IKEA customers contribute to a better future for children around the world through the annual soft toys campaign.

small IKEA soft toy teddy bear

During the holiday season at the end of each year, one euro for every soft toy sold in IKEA stores worldwide is donated by the IKEA Foundation. The money is split between Save the Children and UNICEF projects aimed at improving education for children in Africa, Asia and Central and
Eastern Europe.

Since it started in 2003, the campaign has generated 47.5 million euro in donations to help over eight million children have a quality education in almost 40 countries. In 2011 alone, it raised 12.4 million euro.

Some of our co-workers have been able to visit projects that the campaign funds. You can read their stories here.

To learn more visit the IKEA Foundation website:

IKEA Foundation

€1 is all it takes to provide five children in the developing world with books and pencils.

 
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