IKEA and WWF joint cotton projects
In order to grow cotton in a more sustainable way, IKEA cooperates with WWF. The aim is to influence mainstream farmers in India and Pakistan, two of the main cotton sourcing countries for IKEA.
It all started back in 2005 with 20 weeks of field schooling for 450 cotton farmers. Today the projects also involve local organisations in order to reach larger number of farmers. In 2010, IKEA expects around 60,000 farmers to introduce farming practices that will reduce their environmental impact and increase their earnings.
So far the results have been very encouraging. WWF estimates show that project farmers’ average use of pesticides has halved. Water use has also dropped by 50 percent, and at the same time, farmers’ average earnings are up around 40 percent.