In Sweden, the Valentine’s Day celebrations did not get its final breakthrough until the 60’s when launched by Stockholm’s major department store. Others picked up the trend and slowly but surely it got a foothold in Swedish popular culture. Today, “All Hearts’ Day” as it is called in Sweden, is marked in the calendar alongside all other festivities. And on All Hearts’ Day, most Swedes hope– perhaps secretly – to get a little something as a token of love from that very special someone whom to be their Valentine for the year to come.

Showing our loved ones that we care is of course something we should do every day, but Valentine’s Day is the day when we do it just a little bit more than usual. Flowers, presents and chocolates are classics, but the dinner is also important. So why not add a personal touch to complete it all?

An impressive dinner, a cosy simple meal or even a picnic, you can find all the easy solutions in our Swedish Food Markets today. And the best part is they are all at affordable everyday low prices. Here are just some of the ideas.