Building a bright future €1 at a timeSoft Toys for Education is a global campaign that runs for around two months throughout November and December each year. It’s a collaborative effort between IKEA and the IKEA Foundation to raise money and awareness of how childhood education can break the cycle of poverty, and it’s all made possible by IKEA customers. For every soft toy they buy at the IKEA store during the campaign period, from 10 Nov 2013 till 4 Jan 2014, IKEA Foundation donates €1* to children’s education through UNICEF and Save the Children.
(* €1 is approximately SGD1.70)
Co-workers from IKEA and IKEA Foundation recently joined UNICEF on an IWitness visit to some of the schools and villages in Madagascar to see first hand how Soft Toys for Education makes a difference.
Find out more at the IWitness blog
100 million…the estimated number of children to benefit from programmes currently funded by the IKEA Foundation.
Want to know more?
Soft Toy Christmas Tree Auction at IKEA AlexandraLocal DJs Glenn Ong & Jean Danker (Class 95), Joe Augustin & Sarah Tan (Lush 99.5), Maggie Lim & Lynette Tan (Gold 90.5) and media writers from CLEO, Home & Décor, The Singapore Women's Weekly, TODAY, Her World Plus, and IKEA Fans & Staff get creative to decorate 10 Christmas Trees in support of IKEA Foundation’s Soft Toy Campaign.
This event has been a huge success! With your generous donations of $2470 and a $1000 top up from IKEA, together, we have donated a total of $3470 to the Singapore Children’s Society.
Thank you for your support!
IKEA Foundation's annual soft toy campaign funds programmes that send children to school
€1 is all it takes to provide five children in the developing world with books and pencils.
PARTNERING WITH UNICEF
Per Heggenes, CEO IKEA Foundation
By the end of 2012, the IKEA Foundation will have helped more than 74 million children by donating €108 million to UNICEF in India.