IKEA Social Initiative donates 1 euro for every teddy bear and soft toy sold in IKEA stores for a number of weeks in connection to the holiday season. Proceeds from the annual 1€ is a Fortune campaign are earmarked for various projects run by UNICEF and Save the Children.
The projects focus on improving children’s education, and together with our customers IKEA can make a real difference. One euro alone is for example enough to provide five children with schoolbooks for one whole year.
Since its start in 2003, this campaign has enabled IKEA Social Initiative to donate 16.7 million euros to UNICEF and Save the Children, thereby improving the education for millions of children in 30 countries in Asia, Africa and Central and Eastern Europe. As many as 7.6 million children have got access to improved education just through the UNICEF projects supported by the campaign, and many more benefit when the Save the Children projects are added.
This year’s campaign will enable UNICEF and Save the Children to extend or start up new projects in nine countries, as well as finance many projects that are already ongoing.
Here are some examples of the projects that IKEA Social Initiative are sponsoring: