People & communities
Building a bright future €1 at a timeSoft Toys for Education is a global campaign that runs for around two months at the end of each year. It’s a collaborative effort between IKEA and the IKEA Foundation to raise money and awareness of how childhood education can break the cycle of poverty. And it’s all made possible by IKEA customers: for every soft toy or children’s book they buy at IKEA during the campaign, the IKEA Foundation donates €1.
Co-workers from IKEA and IKEA Foundation recently joined UNICEF on an IWitness visit to some of the schools and villages in Madagascar to see first hand how Soft Toys for Education makes a difference.
Find out more at the IWitness blog
100 million…the estimated number of children to benefit from programmes currently funded by the IKEA Foundation.
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IKEA Foundation's annual soft toy campaign funds programmes that send children to school
€1 is all it takes to provide five children in the developing world with books and pencils.
PARTNERING WITH UNICEF
Per Heggenes, CEO IKEA Foundation
By the end of 2012, the IKEA Foundation will have helped more than 74 million children by donating €108 million to UNICEF in India.