Privacy Policy

Our Privacy Commitment to our Customers

IKEA Limited (“we”) are committed to protecting and respecting your privacy. This policy sets out why we collect data from you and how it will be processed by us. Please read the policy carefully so that you understand our views and practices and how we will treat your data. The data you give to us is confidential and is only disclosed in the circumstances noted in this policy.

By purchasing products and services from us or by browsing our website on a computer, mobile device or mobile phone application, you give your consent for this personal information to be used by us.

For the purposes of the Data Protection Act 1998 IKEA Limited, is the “data controller” collecting your data. Our registered company address is: 500-600 Witan Gate House, Witan Gate West, Milton Keynes, Buckinghamshire, MK1 1SH. If you have any questions regarding this policy or in respect to data privacy, our contact details are;
IKEA, Customer Support, Kingston Park, Peterborough, Cambridgeshire, PE2 9ET, telephone number: 0203 645 0000, e-mail: customer.service@ikea.com.

IKEA processes your data in accordance with all applicable regulations and legislations. We ensure that we collect the information fairly and that it is kept secure.

Collection of personal information

The personal information you provide to us
You may provide us with your personal information when you:

  • apply to receive our annual catalogue
  • make a purchase in store
  • become an IKEA FAMILY or IKEA Business member or register a profile online
  • make purchases online
  • enter competitions
  • sign up for an activity in store
  • apply for promotions or redeem vouchers or coupons
  • participate in surveys
  • return products or file a claim
  • correspond with our in store representatives or customer relations team and provide information to us in writing, by phone or by email.


  • The information we may receive from you includes:

  • your name, address, date of birth
  • payment address
  • delivery address
  • financial information including your credit, or debit card or other payment information
  • information you provide when filling in forms on our website or when corresponding with us by phone or email
  • purchase history of IKEA products and services
  • other information you decide to share with us.


  • IKEA customer accounts and profiles

    At IKEA.com you can register for different customer accounts and profiles. The customer accounts we offer are:

  • IKEA web account enables you to use our interior planner tools and design your home or office with IKEA furniture and save your plans at our servers. If you choose, you can also use your account to subscribe to e-mail newsletters from us. If your account has been inactive for a longer period of time, we reserve our right to deactivate your account.


  • E-commerce account enables you to purchase IKEA products and services online without having to fill in your personal information every time you shop online with us. If your account has been inactive for a longer period of time, we reserve our right to deactivate your account.


  • IKEA FAMILY is our member club which is open for everyone above the age of 18 years. You may apply for a membership here or in our stores. In order to be able to provide you with relevant offers and marketing material, we may process your purchase history connected to your IKEA Family account for up to maximum 5 years from each purchase. If your account has been inactive for a longer period of time, we reserve our right to deactivate your account.


  • IKEA Business account is our member club for companies and organisations. You may apply for a membership in our stores. In order to be able to provide you with relevant offers and marketing material, we may process your purchase history connected to your IKEA Business account for up to maximum 5 years from each purchase. If your account has been inactive for a longer period of time, we reserve our right to deactivate your account.


  • The personal information we receive about you from other sources
    When you give information to third parties connected to us we may receive that information too. For instance, those trusted service partners we sub contract for the purposes of marketing, finance, advertising, processing payment, delivery and other in-store and out-store services. We may also purchase services and data from agencies to verify the contact details and personal information you have provided to us. This is to ensure that the information we have about you is accurate and to prevent fraud.

    What we do with the personal information you provide to us
    We use the information you give to us in a number of different ways. The information we hold about you may be matched and co-ordinated with our internal data bases for the purposes set out below and in order to maintain good management of your information.

    Processing orders and delivery
  • To process your order ensuring that the personal and financial information you provide is accurate. For this, we use payment systems of trusted third parties to ensure that your payment is safe and that your details are not being used fraudulently. We use systems of fraud analysis which ensure that genuine and accurate payment details are being provided to IKEA for any purchase. We may also use credit agencies to perform this task for us.


  • To ensure that the products and services you buy from us are delivered to the correct address. This involves working with trusted third parties who are based outside of the IKEA Group and sharing with them the personal information you have provided. For example, your name, address for delivery and any delivery preferences you have outlined to us such as the time of day you wish to receive a delivery.


  • We may store and process the information you provide for a period of time to ensure that any allegation of fraudulent use of identity can be properly investigated in the future.

  • To manage returns of products or possible claims of faulty products or services, we need to collect and process your personal information. In order to prevent fraud in connection with claims and returns, we may need to request certain personal information from you to handle your request.


  • To carry out marketing activities
  • We may use the information we collect from you to analyse how you shop and what you shop for. This allows us in the future to provide a browsing experience which is relevant to you and ensures that we provide you with marketing materials which are relevant to your needs and tastes.


  • To show you products and services during your browse time which appear relevant from the information we have about you. This can include using the data you provide for statistical purposes and analysing how we can improve the services, products or website for you.


  • To manage your registered IKEA accounts and profiles.


  • To contact you about the experience you have had whilst shopping with IKEA so that we can find out about what we are doing well and what we can improve on.


  • To respond to any negative experiences you have had when shopping with us. For instance, you may have asked us questions on our social networking sites and we may reply to you.


  • If you provide us with your consent to contact you with IKEA marketing information, we may do so by telephone, text or picture message, e-mail, telephone, in writing through the Post or otherwise.


  • To improve our website and ensure it is secure
  • To improve the IKEA website and to ensure that the content is presented in the best manner for you and your computer or mobile device.


  • To allow you to interact with the IKEA website in the fastest and most accessible manner.


  • When we may disclose to others the personal information you give to us
  • Your personal information may be disclosed to other companies within the IKEA Group of companies, to our employees and to our trusted service partners who will only process the information for the purposes above. Your privacy is important to us and we will never sell or disclose your personal information to a third party for the use of the information for other purposes than described in this policy.


  • We are committed to ensure that our customers are protected from fraud and other criminal activities. Because of this we may pass on the information we have about you to other companies, retailers, financial organisations or other organisations specialising in the prevention of fraud and crime. We are sometimes obligated to disclose the information we have about customers to law enforcement agencies where an allegation has been made of suspected criminal activity.


  • IKEA strives to ensure that your personal data is protected when it is sent outside of the IKEA group and so we ensure that third parties keep your data confidential and ensure that there are processes in place to protect your data. Each third party is under a duty to ensure that your data is processed in accordance with the law and data privacy standards and practises.


  • Where your information is stored
    IKEA ensures that the data collected about you is kept in secure environments. This means that your data is protected from unauthorised access, disclosure, use, alteration or destruction by organisations or individuals. This is achieved by having in place appropriate technical administrative and physical safeguards. Where data is transferred outside of European Economic Area, IKEA ensures that the data is subject to the same protective controls. However, some countries have legislation and policies which do not guarantee the same protections as within the European Economic Area. Where we do transfer data outside of the European Economic Area we take all reasonably necessary steps to ensure that the data is kept private and held securely in accordance with this policy.

    CCTV
    We may use CCTV within our stores for the purposes of safety and crime detection and monitoring. We only store the data collected by CCTV for a period of time which allows us to assist regulatory bodies and law enforcement agencies. This information is kept in secure environments and access is restricted to qualified security personnel.

    No longer wish to be contacted by IKEA for marketing purposes?
    If you do not wish to be contacted by IKEA about our products or services, you can unsubscribe by writing to us at: IKEA, Customer Support, Kingston Park, Peterborough, Cambridgeshire, PE2 9ET. Alternatively, if you have a profile on the IKEA website, you can “opt out” of receiving marketing materials by logging into your account.

    Update your records
    If you find that the personal information we have about you is inaccurate or needs updating (for instance, you may have changed your name, address etc.) then please contact us so that we can correct it. IKEA is under a legal obligation to ensure that all the information we have about our customers is factually correct and kept up to date. To do this, please write to us at: IKEA, Customer Support, Kingston Park, Peterborough, Cambridgeshire, PE2 9ET Telephone number: 0203 645 0000.

    If you have stored a profile on the IKEA website, you can change the details stored about you by logging into your account here

    Access to your information
    If you want to know what information IKEA holds about you, we will provide you with that information free of charge within 40 days of receiving the request. To obtain this information please write to us at: IKEA, Customer Support, Kingston Park, Peterborough, Cambridgeshire, PE2 9ET, Telephone number: 0203 645 0000.

    Any Questions
    If you have any questions about this policy or the personal information we have about you, please do not hesitate to contact us. IKEA, Customer Support, Kingston Park, Peterborough, Cambridgeshire, PE2 9ET, Telephone number: 0203 645 000.

    How IKEA can change the Privacy Policy
    IKEA may from time to time update this policy. The date of issue will be indicated by the date on the top of this policy. Changes in technology, legislation and authorities’ guidance may require us to inform you of the activities we undertake where it affects your privacy rights. You should check this page occasionally to ensure you are familiar with any changes.