IKEA Wembley store



Store Re-Launch For almost the last four years, we have been extending and improving our store with the desire being to improve the shopping experience at IKEA Wembley. Almost every area of the store has been re-designed, making the most of all the available space. Everything from building a multi-storey car park to increase parking capacity, to re-modelling almost every customer facing aspect of the store – in total, the investment has been over 25 million pounds.	The final part of the re-model has been the Showroom, where we have re-built the whole of 6,000 square metres in just over three weeks – an IKEA world record!

From IKEA Brent Park to IKEA Wembley We are proud to be part of the regeneration of the borough of Wembley and, to celebrate the completion of our store re-model, we have decided to change our name to IKEA Wembley. This will make store accessibility much easier for our customers as, in the past, there has been confusion between Brent Park and Brent Cross. With the new stadium being such a prominent landmark, it should now be easy for every customer to find their way to the store.


	Entrance Area We extended the entrance area of the store by 400 square metres to incorporate an escalator, new stairs, new lifts and improved services. We also have a new children’s play area called Smaland – inspired by the enchanting forest of southern Sweden. Any child between the ages of 3 and 10 can use the fully supervised extended play area for up to 45 minutes where they can choose from a variety of play possibilities and challenges such as: relaxing with a book or watching a video in the mini-theatre, role-playing with puppets, creative work with their hands, developing motor skills like running around the trees, jumping in the berry pond, climbing in the forest and hide and seek in the giant clog.

	New look restaurant With a 1,000 square metre extension, we now have the room to sit 600 people all at the same time – one of the biggest restaurant spaces in London. Our menu has also increased, we have added a separate café bar for those customers just wishing to purchase a Latte and Danish. A new, comfortable soft-seating area and separate family eating area where Mum and Dad can eat in peace whilst watching the kids in the interactive play areas.


Living Rooms 18 brand new room settings and 3 complete homes showcasing new products and best sellers in country, modern and Scandinavian style expressions. Come and see our fantastic new living room storage range - BESTA – in four colourways – our most flexible range to date, allowing you to build your system either horizontally or vertically. Beauty and personality on the outside with smartness on the inside.


Kitchen & Dining We have increased the size of our kitchen and dining department to show 22 new room settings and a very special ‘collection’ area focusing on the quality and design of our kitchen and dining offer. There is also a separate section showing our range of free standing kitchens all exclusively designed for IKEA.


Bedrooms 11 new room settings, 3 complete homes and a ‘collection’ area where we have focused on decadence in the bedroom – enough storage space for your Manolo Blahniks, a chaise to relax and paint your nails and a circular bed for lounging on during the day or sleeping in at night – the choice is yours!


Children’s Rooms 5 new room settings and a special ‘collection’ fantasy area showcasing our MAMMUT range of children’s furniture in an under-the-sea world of whales, lobsters, crabs and fish


You asked…we answered! You wanted more play facilities for the kids – you’ve now got them outside the store, in the entrance, in the restaurant, around the showroom and by the exit of the store. You wanted to take your trolley of goods directly to your car – now you can! You wanted to see more inspiration in the store – you now have 60 room settings and 6 complete homes to inspire you! You wanted easier access to and from public transport – we’ve provided block-paved, covered walkways in the direction of buses and tube stations to help you! You wanted wireless broadband facilities in the store – the whole of our restaurant area is now covered by BT Openzone wi-fi access to help you surf the net whilst you eat! You only want a quick stop for coffee and Danish with no queuing – our separate Continental Café in the main restaurant is the answer!! You wanted a greater choice of food and drink in the restaurant during busy times – we have given you 600 places, soft leather chill-out areas, family eat and play areas and plenty of natural light from fully glazed walls! You wanted more checkouts – there are now 40 checkouts, including express tills, for easier, quicker payment.