April 2008 sees IKEA celebrating its 21st birthday in the UK. We've plans for a whole host of exciting activities for you in the media, our customers and co-workers.
Here is the news about IKEA UK's big birthday!
IKEA 21st Birthday Press Release April marks the coming of age for IKEA in the UK, and the start of some landmark activities never before done by IKEA to celebrate with customers and co-workers. Festivities start on Thursday 17th April with the launch of ‘UK AT HOME’ – a unique new coffee table book, and continue with IKEA offering all customers a 21% discount on Saturday April 19th.
IKEA 21 Years in the UK Press Pack From a rickety old shed with its unassuming exterior and cramped interior you get few clues to the remarkable retail story that began there more than 60 years ago with a young entrepreneurial man named Ingvar Kamprad. He began distributing his wares via the local milk van and, at 17, registered the name IKEA and embarked on a career selling pens, christmas cards and seeds. Five years later, these small items were joined by a newly designed armchair bearing the name RUT, sparking the first stage of what would become a revolution in home furnishings and the emergence of the IKEA we know today.
IKEA arrived in the UK 21 years ago and opened its doors to the many people in Warrington on 1st October 1987. We are as passionate about life at home today as we were then… and always will be! IKEA - 21 Years in the UK Press Pack pdf 1.9mb
UK At Home As part of our 21st birthday celebrations IKEA has sponsored an exciting new book entitled ‘UK at Home.’ It is the result of the largest collaboration of amateur and professional photographers, documenting life at home in the UK in 2008. IKEA believes the essence of home goes far beyond bricks and mortar or tables and chairs.
Instead it’s the family interactions, the diversity in lifestyles, the feelings of security, love, friendship, warmth and laughter. It’s the opportunity to just be yourself and be together with your loved ones that makes a house a home and these are sentiments which the book encapsulates. The book fits perfectly with our viewpoint that “Home is the most important place in the world.” UK at Home Website
21% off Everything! On Saturday April 19th, for one day only, IKEA UK is hosting its largest ever celebration for customers by opening the doors from 6am until midnight and offering a unique 21% discount in all UK stores.
A party atmosphere is planned with free breakfast served to IKEA Family members between 6 – 8am, the iconic IKEA hotdog on offer for 21p, and many fun activities for all.
Terms and conditions apply. See www.IKEA.co.uk for more details.
Your local IKEA store
IKEA News
