The IKEA Way

The IKEA Way


IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how we sell our products in IKEA stores globally.
 
Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, you need to develop methods that are both cost-effective and innovative. This has been the focus of IKEA since its beginnings in Småland, Sweden Maximising the use of raw materials and production adaptation to meet people's needs and preferences has meant that our costs are low. The IKEA way of doing things is to pass these cost savings on to you, our customers.

Our vision and business idea


At IKEA, our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

IKEA history


The IKEA story began in 1943 in the small village of Agunnaryd in Sweden, when founder Ingvar Kamprad was just 17. The following history shows how, over six decades, IKEA went from the woods of southern Sweden to being a major retail experience in 44 countries/territories around the world.

Our Swedish heritage


The Swedish approach to design is also the basis of the IKEA range, which to this day is developed in Sweden. The home furnishings are modern but not trendy, functional yet attractive, human-centred and child-friendly and represent the fresh, healthy Swedish lifestyle through their carefully chosen colours and materials. These ideas are closely linked to IKEA origins in Småland southern Sweden, where the people have a reputation for working hard, living on little and making the best possible use of the limited resources they have.

Climate Change

Improving our overall energy efficiency.

IKEA Foundation

Making a difference in the lives of 100 million children.