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Here you will find all current and past media kits. For more information contact Madeleine Lowenborg-Frick at 905-637-9440 x6378
A better night's sleep - Inside Scoop - January 2011
2010-12-06
Sleep is precious. IKEA feels strongly that no one should have to compromise on something
so vital as sleep. With this in mind, IKEA offers the following tips and products for ensuring a
great night’s sleep at a great price.
For over 60 years, IKEA has made great design
available to the many at affordable prices.
The company has thrived through the decades
by providing affordable inspiration for what a
better life at home looks like. Each August,
October, February and April the in-house design
team along with some of the world’s leading
design talent, unveil new products that not
only appeal to Swedes, but that are relevant
to consumers in over 50 countries across the
globe.
As the holidays approach, IKEA becomes the place to prepare for all celebrations. The winter season is a time to relax with friends and family, and a time to give and receive. Everything is glittery and bright as we leave
one year behind and step towards a new beginning. This season, IKEA shines bright with sparkling stars to make the holiday season more simple, more special, and
definitely more beautiful.
IKEA 2011. New collection. Celebrating 60 years of the IKEA Catalogue
Part of what makes IKEA unique is a deeply personal connection with design, nurturing ideas as they grow and develop from in-house inception through to customer appreciation. At the core of this approach are the strong partnerships IKEA has fostered with more than 170 talented designers from across the globe, as well as the creation of a truly diverse product range.
IKEA launches Swedish artist collection - Inside Scoop - October 2010
Art is such a personal and individual thing, but it is also often an expensive investment. IKEA has collaborated with five artists to produce original works exclusively for IKEA customers. These limited edition pieces allow art lovers everywhere to access quality work and create their own home gallery. The only thing missing? The gallery price tag.
The Organized Kitchen - Inside Scoop - September 2010
It’s the place where friends and families share meals, celebrations and dreams. A spot for doing homework, paying bills and sharing a late night snack. But it’s also the area of the home that can easily become cluttered and disorganized if not properly planned out. Here are some great products and tips for ways to turn kitchen chaos into the organized “heart of the home.”
Send the kids off to university with... - Inside Scoop - August 2010
As the end of summer draws near, our thoughts turn to school, and getting young adults ready for that allimportant first day. No need to panic. Whether your teen is going to be living in a dorm, renting an apartment, or crashing at home, there are great basics that will help them study in style – and get a good night’s sleep before mid-term exams.
Cottage living at it's best - Inside Scoop - July 2010
Cottage season is almost upon us, and Canadians want to take advantage of every moment during our too-short summer. While we spend much of our time enjoying the great outdoors, the interior of a cottage should also be rustic, relaxing and as inspiring as the panoramic view.
Stylish, Budget-Friendly Wedding and Shower Gifts - Inside Scoop - June 2010
‘Tis the season. For weddings and showers, that is. And finding that perfect gift for your friends or family doesn’t mean you have to break the bank. The following suggestions offer classic style at a price that will
leave room for you to pay the babysitter!
Get Garden-Ready with Stylish Plant Pots - Inside Scoop - May 2010
Spring is here! Time to get outside and work in the garden, and time to bring the outdoors in.
Liven up any space – indoors or out - with lush plants in chic planters.
We believe there’s no better place to start a never ending job towards a better and
more sustainable future than in the kitchen! This is the heart of the home, where
family and friends get together to cook and eat, chat, work and play. But this is also
where a household uses a lot of energy and water, and generates a lot of waste.
Bring home classic Hollywood glamour - Inside Scoop - April 2010
Evoke the glamour of 1930’s Hollywood in your home with furniture and accents in shimmering finishes
and dramatic textures. The well-loved KARLSTAD sofa gets dressed up in chic tufted leather, making it the
perfect statement piece.
The IKEA vision is to create a better everyday life for the
many people. This includes a lot more than just a great
home furnishing offer. It is also about taking social and
environmental responsibility towards IKEA customers,
coworkers and the people who produce our products.
We have decided to help create a world where we take
better care of the environment, the Earth’s resources, and each other.
Take your culinary adventures to the next level with high quality knives, durable cast-iron ovenware, and handy utensils. Cooking can be made fun and easy when you have the right tools to create great tasting meals for your family. They’ll stop asking for take-out!
Decorate for Valentine's Day - Inside Scoop - February 2010
In colour psychology, red is associated with heat, energy, and emotions that “stir the blood”, including passion and love. Red is also known to increase appetite. All the better for serving up a romantic dinner. Valentine’s Day is the perfect opportunity to inject some fiery red into your home décor. Red is a dramatic choice, so go bold with larger pieces of red furniture, or opt
for smaller accessories in the hue that offer an equal amount of sizzle.
Outdoor furniture recalls old idyllic summer
pictures – but with modern features that simplify
outdoor life. Like stackable chairs and weather-resistant
materials that only need cleaning with a mild soapy
solution once in a while.
Resolve to have a beautifully organized closet - Inside Scoop - January 2010
The fashionista-on-a-budget mantra continues to be “shop your own wardrobe”. Easier said than done
when your closet is a mess. With the PAX wardrobe system, you can create a unique customized wardrobe
that fits your space perfectly and has room for everything from your jewelry to your shoe collection.
New BILLY and BESTÅ Online 3-D Planners - Inside Scoop
Our customers have enjoyed using the IKEA Kitchen Planner and PAX wardrobe planner to make their designing
and shopping experience simple and fun. Now your living room doesn’t have to be jealous. IKEA has now launched
two new online planners for BESTÅ and BILLY.
At IKEA, we believe children are the most important people in the world. That is why from November 1st to
December 24th, IKEA Social Initiative will donate $1 to UNICEF and Save the Children for every Soft Toy sold.
Since the start in 2003, proceeds from the IKEA Soft Toys campaign have contributed to improving the lives of millions of children in more than 30 countries.
When it all began in 1979, no one in their wildest dreams could have imagined what a success it would be. Since then, the world's most versatile bookcase has moved into the homes of millions of people all over the world. Happy birthday, BILLY!
The holidays are coming and IKEA wants to help you get ready. In every way. We realize that the holiday season is not just about decorating. It’s about friends, family and spending quality time with the most important people in our lives. Whether they come
from around the corner or across the country. Which is why we’ve put together the Complete Guide to Holiday Living.
In 1992 IKEA decided to strengthen our position as a design company. We challenged our designers to think outside the box, focus on design innovation and create pieces that were on the cutting edge of design. The IKEA PS Collection was born.
PS, which means Post Scriptum is a unique collection, introduced about every 3 years, that complements the regular IKEA range of products.
Beautiful means having a space that inspires. Beautiful means having a space that you can be proud of, a space you’ll want to share. Naturally we think about style, but we also think about real life at home. We think about smart function and we think about price.
