IKEA and WWF joint cotton projects
IKEA and WWF joint cotton projects
IKEA and WWF cooperate on a project in India and Pakistan to develop better cotton farming practices. About 2,000 farmers in Pakistan and 500 in India are being trained in Farmer Field Schools where they learn how to reduce the amount of water and chemicals they use. This has a positive impact on the environment and also increases the farmers’ income from their harvest, providing an example for thousands of farmers in the region.