We decided to lower the price on PAX, simply by making less money on each wardrobe. Not a millimetre has been changed, just the price. With a lower price more people can buy a wardrobe and still have money left for other things in life. When we sell more, we can lower the price even more and even more people can buy a wardrobe with exactly the same quality as before the price reduction. Good furniture at good prices – that’s what we mean by a better everyday life for more people.
EKTORP is a sofa many people love. Good comfort, sturdy frame. But could we lower the price? By making small changes to the construction, and keeping the same good comfort and quality, we managed to pack down EKTORP in a flat package. Now that we’re packing twice as many sofas in each lorry we only need half as many lorries to drive the sofas between the supplier and the stores. We save both money and the environment that way. And that’s how we can give EKTORP a really low price!
There’s more to life than furniture. With lower prices on sofas, bookcases and other home furnishing products, we hope to help even more people to have money over for other things in life. Because many people like KARLSTAD sofa we can lower its price. The more sofas we sell, the lower the price we can give the sofa. Abracadabra! Good furniture, at good prices – that’s what we mean by creating a better everyday life.